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Google will be updating its Political content policy to disallow political advertising in Ontario during regulated election periods. This change will take effect in late August 2021.
In Ontario, the following types of ads will be prohibited on Google platforms during a) the 12 months before the writ is issued for a scheduled general election, and b) during an election period as defined by the Ontario Election Finances Act:
Ads that feature an Ontario political party, leader of an Ontario political party, or current member or candidate for member of the legislature of the Province of Ontario.
Ads that feature an issue with which an Ontario political party, leader of an Ontario political party, or current member or candidate for member of the legislature of the Province of Ontario is associated.
Note: This policy does not apply to ads run by news organizations to promote their news coverage of an election. It also does not include ads run by official Ontario government ministries, departments, or agencies (e.g. civic participation ads run by Elections Ontario).
Please review this policy update to determine whether or not any of your ads fall in scope of the policy, and if so, remove those ads. Violations of this policy will not lead to immediate account suspension. A warning will be issued at least 7 days prior to any suspension of your account.
(Posted on August 2021)