Update to Advertiser identity verification policy (January 2022)

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In January 2022, Google will update its Advertiser Identity Verification policy to clarify that for US verification, Google no longer will accept W9 forms for identity verification.

Instead, for identity verification of organizations, Google will accept the following forms:

  • Any document, notice, or letter either issued by the IRS or stamped by the IRS that states the Organization’s name;
  • Forms submitted to the IRS, such as 8871 or 990, if available on the IRS website;
  • Certificates of Business Incorporation;
  • The Organization's most recent SEC filing;
  • Business bank statements dated within the last 3 months if they include the Organization’s EIN;
  • Business credit reports from Experian, Equifax, TransUnion or Dun & Bradstreet.

We will begin enforcing the policy update on January 24. Accounts that started the Advertiser Identity Verification process by submitting documentation before January 24 will not be required to submit new documentation.

(Posted on December 2, 2021)

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