Price asset requirements

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Price assets provide structured information to help users make a decision on which ad to click. Price assets are subject to the standard Google Ads policies and the requirements below.

Header and description requirements

The following is not allowed:

Price information in the header or description

Note: This policy does not apply to price qualifications that are required by local law. Such qualifications should be included, as directed by law.

Promotional text in the header or description

Examples: Including “Sale” in the header, adding “Free Shipping” to the description

Price information in the header or description

Note: This policy does not apply to price qualifications that are required by local law. Such qualifications should be included, as directed by law.

Promotional text in the header or description

Examples: Including “Sale” in the header, adding “Free Shipping” to the description

Learn how to fix a disapproved ad.

URL requirements

The following is not allowed:

Asset URLs that do not lead to the same final URL domain as the text ad they are attached to

Learn how to fix a disapproved ad.

Brand requirements

The following is not allowed:

Headers containing anything other than brand names

Headers containing brands that aren’t offered by your business

Descriptions containing anything other than information about the brand mentioned in the header

Learn how to fix a disapproved ad.

Event requirements

The following is not allowed:

Headers containing anything other than levels of a service

Descriptions containing anything other than details about the service tier mentioned in the header

Troubleshooter: Service tier requirements
  1. Read the policy above to learn what we don't allow. Make sure that the Service tier header only names a specific levels of service (such as "3-star hotel") and not individual services. Check that the description only contains additional details about that service tier.
  2. Edit your asset to make it comply with this policy.
    • On your Assets page, hover over the asset you want to edit.
    • Click the pencil icon next to your asset to edit it.
    • Click Save when you're done.

    Once you edit and save your asset, it's sent for review. Most assets are reviewed within 1 business day, though some can take longer if they need a more complex review. If we find that you've correctly edited the asset, we can approve it to start running.

If you aren't able to fix these violations or choose not to, remove your asset to help prevent your account from becoming suspended in the future for having too many disapproved assets.
Learn how to fix a disapproved ad.

Location requirements

The following is not allowed:

Headers containing anything other than levels of a service

Descriptions containing anything other than details about the service tier mentioned in the header

Learn how to fix a disapproved ad.

Neighborhood requirements

The following is not allowed:

Headers containing anything other than levels of a service

Descriptions containing anything other than details about the service tier mentioned in the header

Learn how to fix a disapproved ad.

Product category requirements

The following is not allowed:

Headers containing anything other than levels of a service

Descriptions containing anything other than details about the service tier mentioned in the header

Troubleshooter: Product category requirements
  1. Read the policy above to learn what we don't allow. Make sure that the Product category header only names a specific category of products and not individual products or brand names. Check that the description only contains additional details about that product category.
  2. Edit your asset to make it comply with this policy.
  • On your Assets page, hover over the asset you want to edit.
  • Click the pencil icon next to your asset to edit it.
  • Click Save when you're done.

Once you edit and save your asset, it's sent for review. Most assets are reviewed within 1 business day, though some can take longer if they need a more complex review. If we find that you've correctly edited the asset, we can approve it to start running.

If you aren't able to fix these violations or choose not to, remove your asset to help prevent your account from becoming suspended in the future for having too many disapproved assets.

Service requirements

The following is not allowed:

Headers containing anything other than levels of a service

Descriptions containing anything other than details about the service tier mentioned in the header

Learn how to fix a disapproved ad.

Service category requirements

The following is not allowed:

Headers containing anything other than levels of a service

Descriptions containing anything other than details about the service tier mentioned in the header

Troubleshooter: Service category requirements
  1. Read the policy above to learn what we don't allow. Make sure that the Service category header only names a specific service category, not the names of the individual services that fall under that category. Check that the description only contains additional details about that service category.
  2. Edit your asset to make it comply with this policy.
    • On your Assets page, hover over the asset you want to edit.
    • Click the pencil icon next to your asset to edit it.
    • Click Save when you're done.

    Once you edit and save your asset, it's sent for review. Most assets are reviewed within 1 business day, though some can take longer if they need a more complex review. If we find that you've correctly edited the asset, we can approve it to start running.

If you aren't able to fix these violations or choose not to, remove your asset to help prevent your account from becoming suspended in the future for having too many disapproved assets.

Service tier requirements

The following is not allowed:

Headers containing anything other than levels of a service

Descriptions containing anything other than details about the service tier mentioned in the header

Troubleshooter: Service tier requirements
  1. Read the policy above to learn what we don't allow. Make sure that the Service tier header only names a specific levels of service (such as "3-star hotel") and not individual services. Check that the description only contains additional details about that service tier.
  2. Edit your asset to make it comply with this policy.
    • On your Assets page, hover over the asset you want to edit.
    • Click the pencil icon next to your asset to edit it.
    • Click Save when you're done.

    Once you edit and save your asset, it's sent for review. Most assets are reviewed within 1 business day, though some can take longer if they need a more complex review. If we find that you've correctly edited the asset, we can approve it to start running.

If you aren't able to fix these violations or choose not to, remove your asset to help prevent your account from becoming suspended in the future for having too many disapproved assets.

Related policies and common disapprovals

The following Google Ads policies are especially relevant to price assets and are often associated with disapprovals. Learn about what happens if you violate our policies.

Unclear relevance

All information should be relevant to what you’re advertising. For example, all submitted ad fields must represent the same advertiser and be relevant to the promoted product. Refer to the policy on Unclear relevance for more information.

Editorial

The standard requirements for clarity, correct spelling, and use of capitalization and symbols apply to all ads. Refer to the Editorial policy for more information.

Unavailable offers

Products or services should be priced accurately, easily found at the ad's destination, and match with headers and descriptions. Refer to the Unavailable offers policy for more information.

Trademarks

Google may remove ads or assets in response to trademark owner complaints. Advertisers are responsible for proper trademark use in their ad text, assets, and business information. Refer to the Trademarks policy for more information.

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