This article is about Universal Analytics properties, which will stop processing data on July 1, 2023 (October 1, 2023 for Analytics 360 properties). If you haven't already, start using a Google Analytics 4 property.


The right to perform administrative and configuration tasks, to create and share assets, and to read and interact with report data.

In order to use certain features in Analytics, you must have the appropriate permission. There are 4 roles:

  • Administrator
  • Editor
  • Analyst
  • Viewer

Each role can be granted at one or more levels: account, property or view.

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