How bidding works for Local Services Ads

Note: Bidding for Local Services Ads is only available in select verticals across the U.S., Canada, and Europe.

A bid is the most you’d pay for a lead. When similar local businesses bid on the same lead, those bids determine how much the lead is worth. You only pay when you get a lead.

Bidding on leads can move your ad higher up results, which can bring more customers to your business. But quality service still matters, including responsiveness and reviews. Learn more about ad rankings

Bid modes

  • Maximize leads (Recommended): Let Google set your bid and get the most leads for your budget. It is recommended to set a minimum budget of 10 leads per week for optimal results.
Note: It takes about 2 weeks to see accurate results as the model adjusts and learns about your business.
  • Set max per lead: Manually set your own bid, which is the most you’d pay for a lead.

How to add a bid

  1. Sign in to your Local Services lead inbox.
  2. Click the menu icon at the top.
  3. Click Profile & budget.
  4. Click the edit icon Edit on the top right corner of the “Budget” section.
  5. Choose how you want to bid. Click Next.
  6. Set your budget.
  7. Click Save.

Weekly lead targets

Your weekly lead target is the number of leads you could get per week and it is determined by:

  • Your bidding mode. If you choose “Set max per lead”, your weekly target is also affected by the bid per lead you set.
  • Your weekly budget. The higher your weekly budget, the more leads you could get.

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