Create and manage Smart Shopping campaigns with Shopify, WooCommerce, GoDaddy and BigCommerce

Third-party platforms can help you set up and track Smart Shopping campaigns quickly and easily. This article explains how to connect your Merchant Center account to 4 of our partner platforms: Shopify, WooCommerce, GoDaddy, and BigCommerce.

Benefits

  • Simple integration: Track and update your Smart Shopping campaigns and their goals alongside your other marketing tools.
  • Automatic updates: Changes you make to your Smart Shopping campaigns in Shopify, WooCommerce, GoDaddy, or BigCommerce are automatically reflected in your Google Ads account and vice versa. This includes your product feeds.
  • Optimized ads: Get all the power of Google Smart Shopping campaigns without leaving Shopify, WooCommerce, GoDaddy, or BigCommerce.

Connect your account to Shopify

Before you begin

Before integrating your Smart Shopping campaigns with Shopify, you’ll have to set up the Google Channel in Shopify.

Once you’ve completed this step, your Merchant Center and Shopify accounts will be linked together. The information from your Shopify account will always overwrite the information in your Merchant Center account, so any updates or other changes should be made in your Shopify account only.

Once you’ve set up the Google Channel in Shopify and set up billing in Google Ads, you’ll be ready to manage or create new Smart Shopping campaigns in Shopify.

Instructions

To create a Smart Shopping campaign in Shopify:

  1. In Shopify, open the Marketing tab.
  2. Navigate to “Campaigns”, and click Create campaign.
  3. Enter the name of your new campaign.
  4. Add the required details. You can preview these before publishing.
  5. Click Finish later to save a draft of your campaign or click Publish to make it live.

Once your campaign is live, you’ll be able to track its performance. Learn more about managing Smart Shopping campaigns in Shopify

Connect your account to WooCommerce

Before you begin

Before integrating your Smart Shopping campaigns with WooCommerce, you’ll have to install and set up the Google Listings & Ads extension from the WooCommerce Marketplace.

Instructions

To create a Smart Shopping campaign in WooCommerce:

  1. Open the WooCommerce tab in your website’s admin dashboard.
  2. Navigate to the "Extensions" section in the sidebar menu.
  3. Select Google Listings & Ads.
  4. Click Get started.
  5. Follow the instructions to connect your Google Merchant Center and WooCommerce accounts, verify your site, select your target audiences, and configure your tax and shipping settings.
    • Note: Changes you make to your tax and shipping settings in WooCommerce will automatically be made in your Merchant Center account as soon as you make them.
  6. Click Add paid campaign to connect your Google Ads account, select your target audience, and set your daily budget.

Once your campaign is live, you’ll be able to track its performance.

Connect your account to GoDaddy

Before you begin

Before integrating your Smart Shopping campaigns with GoDaddy, you must connect your Marketplaces to Google Merchant Center, and connect to Google Ads.

Instructions

To create a Smart Shopping campaign in GoDaddy:

  1. Go to your GoDaddy product page.
  2. Scroll to “Websites + Marketing” and select Manage next to your website or store.
  3. From your “Dashboard”, select Store > Marketplaces.
  4. Select Google Channel Settings.
  5. Select Create a Campaign.
  6. Follow the steps to name your campaign, enter a daily budget and enable sales tracking. Review your campaign details before clicking Finish.

Connect your account to BigCommerce

Before you begin

To run Google Ads on BigCommerce, you’ll have to install the Ads and Listings on Google app and connect your storefront. If you are not currently a BigCommerce merchant, get started here.

Instructions

To connect your Google Merchant Center account and begin creating Smart Shopping campaigns in BigCommerce, install Ads and Listings on Google and follow the simple 5-step process:

  1. Select your storefront on BigCommerce.
  2. Connect to your Google Account (Confirm Google requirements are met).
  3. Connect your Google Merchant Center account to sync your products.
  4. Connect your Google Ads account.
  5. Click on Campaigns > Create campaign to set your budget and create a Smart Shopping campaign.

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