Create and manage Performance Max campaigns with Shopify, WooCommerce, GoDaddy and BigCommerce

Most Smart Shopping and Local campaigns have upgraded to Performance Max, bringing you additional inventory and formats to reach new customers. Accounts in which all campaigns have been upgraded are no longer able to create new Smart Shopping campaigns. Learn more.

Third-party platforms can help you set up and track Performance Max campaigns quickly and easily. This article explains how to connect your Merchant Center account to 4 of our partner platforms: Shopify, WooCommerce, GoDaddy, and BigCommerce.

Benefits

  • Simple integration: Track and update your Performance Max campaigns and their goals alongside your other marketing tools.
  • Automatic updates: Changes you make to your Performance Max campaigns in Shopify, WooCommerce, GoDaddy, or BigCommerce are automatically reflected in your Google Ads account and vice versa. This includes your product feeds.
  • Optimized ads: Get all the power of Google Performance Max campaigns without leaving Shopify, WooCommerce, GoDaddy, or BigCommerce.

Connect your account to Shopify

Before you begin

Before integrating your Performance Max campaigns with Shopify, you’ll have to set up the Google Channel in Shopify.

Once you’ve completed this step, your Merchant Center and Shopify accounts will be linked together. The information from your Shopify account will always overwrite the information in your Merchant Center account, so any updates or other changes should be made in your Shopify account only.

Once you’ve set up the Google Channel in Shopify and set up billing in Google Ads, you’ll be ready to manage or create new Performance Max campaigns in Google Merchant Center.

Instructions

To create a Performance Max campaign in Shopify:

  1. In Shopify, navigate to the Google Channel App.
  2. Scroll down to the “Marketing” section.
  3. Click Launch Google Merchant Center in the Performance Max campaign module.
  4. You'll be redirected to the Google Merchant Center Ads Campaign page.
  5. Click Create campaign.
  6. Add the required details. Learn more about campaign creation options for Performance Max.
  7. Click Create.

Once your campaign is live, you’ll be able to track its performance in Google Merchant Center. Learn more about managing Performance Max campaigns in Shopify

Connect your account to WooCommerce

Before you begin

Before integrating your Performance Max campaigns with WooCommerce, you’ll have to install and set up the Google Listings & Ads asset from the WooCommerce Marketplace.

Instructions

To create a Performance Max campaign in WooCommerce:

  1. Open the WooCommerce tab in your website’s admin dashboard.
  2. Navigate to the "Marketing" section in the sidebar menu.
  3. Select Google Listings & Ads.
  4. Click Start Listing Products.
  5. Follow the instructions to connect your Google Merchant Center and Google Ads accounts.
  6. Verify your site, then select your target audiences.
  7. Configure your tax and shipping settings.
    • Changes you make to your tax and shipping settings in WooCommerce will automatically be made in your Merchant Center account as soon as you make them.
  8. Click Add paid campaign to connect your Google Ads account, select your target audience, and set your daily budget and billing details.

After your campaign is live, you’ll be able to track its performance.

Connect your account to GoDaddy

Before you begin

Before integrating your Performance Max campaigns with GoDaddy, you must connect your Marketplaces to Google Merchant Center, and connect to Google Ads.

Instructions

To create a Performance Max campaign in GoDaddy:

  1. Go to your GoDaddy product page.
  2. Scroll to "Websites + Marketing" and select your website or store.
  3. From your Dashboard, select Commerce > Marketplaces & Social.
  4. Go to the "Google Channel" and select Manage.
  5. Select Enable Performance Max Campaigns.
  6. Follow the steps to name your campaign.
  7. Enter a daily budget and enable sales tracking.
  8. Review your campaign details before clicking Finish.

Connect your account to BigCommerce

Before you begin

To run Google Ads on BigCommerce, you’ll have to install the Ads and Listings on Google app and connect your storefront. If you are not currently a BigCommerce merchant, get started here.

Instructions

To connect your Google Merchant Center account and begin creating Performance Max campaigns in BigCommerce, install Ads and Listings on Google and follow the simple 5-step process:

  1. Select your storefront on BigCommerce.
  2. Connect to your Google Account (Confirm Google requirements are met).
  3. Connect your Google Merchant Center account to sync your products.
  4. Connect your Google Ads account.
  5. Click Campaigns > Create campaign to set your budget and create a Performance Max campaign.
Important: You must complete the Post Onboarding Stepper for your campaign to run.

Related links

Was this helpful?
How can we improve it?

Need more help?

Sign in for additional support options to quickly solve your issue

Search
Clear search
Close search
Google apps
Main menu
Search Help Center
false
false
true
true
73067
false
false