Shared budgets streamline your budget across campaigns by allowing underutilized budgets to automatically reallocate to budget-capped campaigns. This will allow you to decrease campaigns limited by budgets and improve campaign performance.
It’s best practice to implement shared budgets with portfolio bidding. Portfolio bidding allows you to be as efficient as possible with your total budget and with bid strategies on campaigns that share the same goals. Learn how to create a portfolio bid strategy.
Benefits of shared budgets
- Increased operational efficiency: Instead of spending time managing and reallocating budgets between multiple campaigns, budgets can be shared and automatically allocated across a group of campaigns.
- Improved budget utilization: Instead of setting individual budgets, allow your overall marketing budget to freely distribute between campaigns.
- Maximize performance and ROI: When used with Portfolio Bid Strategies, shared budgets can be utilized in the most efficient way across campaigns that have similar goals. This allows you to maximize performance and ROI towards your goals.