Unlock a variety of insights with Discovery campaigns reporting tools to help you drive better results for your business.
- Review audience-level reports.
Why: Once you’ve applied audience segments to your campaign, you can see which of those audiences perform best. By reviewing audience insights, you can develop creatives that speak to your best performing audiences to further improve your performance.
Example
If you’re a flower shop owner and your audience reports show your best-performing audience segment to be 18 to 35 year-olds interested in white roses, for example, consider developing creative that features someone in this age range happily holding or smelling white roses.
- Monitor your asset-level reports.
Why: With asset level reporting you can see which images, headlines, and descriptions perform the best. Use these insights to test different combinations of assets in new ads and help you get more clicks and conversions.
Tip
Boost your ad performance by using asset-level performance metrics.
- Regularly check your recommendations.
Tip
To ensure your campaign is set to perform at its full potential, check your optimization score and learn what you can tweak to improve your campaign performance.
Sign up for the Best Practices newsletter to get advanced Google Ads tips and updates right to your inbox.