How asset groups work

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An asset group is a collection of creatives centered on a theme or related to a target audience. The creatives of your asset group are used to assemble all of your ads and build an inventory for all applicable ad formats for your advertising objective.

An asset provided in an asset group can be combined with any other asset from the same group to create ads that serve across Google Search, Google Maps, Display, YouTube, Gmail, Discover feed, and Google partner websites. You may create multiple asset groups per campaign to group assets by theme or to group assets with different targeting.

Group asset groups by similar themes and audiences

Many advertisers find it helpful to base their asset groups on the sections, categories, or themes that appear on their website.

It’s recommended to base your asset groups on the sections or categories of the products that appear on your website.

Asset group requirements

Text specifications

Text specifications for final URLs Text specifications for text headlines, 30 character maximum Text specifications for long headlines, 90 characters are the maximum.
Recommended Add 1 final URL  Recommended Add up to 5 headlines  Recommended Add up to 5 long headlines
Text specifications for descriptions: 90 characters maximum Text specifications for business name, 25 character max  Text specifications for call-to-actions, which is automated by default
Recommended Add up to 4 descriptions Recommended Add 1 business name Recommended Add 1 call-to-action
  Text specifications for Display URL path, 15 characters maximum  
   Recommended Add up to 2 display URL paths  

Image specifications

Performance Max image specifications for landscape images are 1.91:1 ratio, either 1200 by 628 pixels (recommended) or 600 by 314 pixels Performance Max image specifications for square images are 1:1 ratio, and either 1200 by 1200 pixels (recommended) or 300 by 300 pixels. Performance Max image specifications for square image–for store visits–are 1:1 ratio, and either 1200 by 1200 pixels (recommended) or 300 by 300 pixels.

Recommended Add 3 landscape images

5120KB maximum file size

Further supported for serving on image search mode only

Recommended Add 3 square images

5120KB maximum file size

Note: Images that do not meet this aspect ratio can be uploaded and cropped within the interface.

Recommended Add 1 square image

5120KB maximum file size

For campaigns with Store Visits only

Performance Max image specifications for square images are 4:5 ratio, and either 960 by 1200 pixels (recommended) or 480 by 600 pixels. Performance Max image specifications for square logos are 1:1 ratio, and either 1200 by 1200 pixels (recommended) or 300 by 300 pixels. Performance Max image specifications for landscape logos are 1:1.91 ratio, either 1200 by 628 pixels (recommended) or 600 by 314 pixels
Recommended Add 1 portrait image

Recommended Add 1 square logo

5120KB maximum file size

Recommended Add 1 landscape logo

5120KB maximum file size

Legend:

Recommended

Asset recommendations

Performance MAX - unlock audiences icon

Maximum total number for all images: 15

Performance MAX - unlock audiences icon

Maximum total number for all logos: 5

Performance Max image file formats accepted Performance Max image file minimum resolution Performance Max image maximum file size Performance Max image file minimum resolution
File formats:

JPG or PNG

Minimum resolution:

RecommendedRecommended is 1200x1200 pixels

5120KB maximum
file size

Recommended image safe area:

Put your content in the center 80% of the image

Video specifications

  video specifications  
 

Videos longer than 10 seconds are required for all Performance Max Campaigns

If you do not upload a video, one may be generated for you from other creative

Recommended Add up to 5 videos

 
Note: If you don’t add a video to your Performance Max asset group, then one or more videos may be auto-generated from the assets in your asset group. If you don’t have a video asset and don’t want to use the auto-generated videos, you can use the Google Ads video creation tool to create a video for use in your Performance Max campaign. To learn how to create videos in Google Ads, visit Create a video using Asset library.
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