Create and manage Smart Shopping campaigns with Loja Integrada (Brasil Only)

Smart Shopping campaigns will be automatically upgraded to Performance Max starting in July. Upgrade Smart Shopping campaigns yourself in the coming months using the new, one-click tool to unlock additional inventory and formats that reach new customers. Advertisers who upgrade their Smart Shopping campaigns to Performance Max see an average increase of 12% in conversion value at the same or better return-on-ad-spend (ROAS). Learn more.

Connect your Merchant Center account to Loja Integrada to set up, manage, and track Smart Shopping campaigns.

Benefits

  • Get discovered and drive traffic: Connect with the right shoppers at the right moment when they’re searching for products like yours across Google Search, YouTube, and the web
  • Simple integration: Easily add your products to Google for free and promote them with a Smart Shopping Campaign, to reach shoppers looking to buy products like yours.
  • Manage everything from your store: Track performance and manage your campaign all directly from your Loja Integrada store

Before you begin

Before activating your Smart Shopping campaign with Loja Integrada, you'll need to make sure that your business complies with the Merchant Center guidelines.

Instructions

  1. On your store dashboard at Loja Integrada platform, click on the Marketing tab, and select Google Shopping from the drop down.
  2. On the next screen, click on Sign in with Google to start.
  3. Log in with your Gmail account to start configuring Google Shopping for your store.
  4. Once your accounts are linked, click on Let's go to create your campaign.
  5. Fill in the information requested to create the campaign:
    • Campaign status: Select Active
    • Campaign name: Define a name for your campaign
    • Bid strategy: Keep the option Maximize conversion value.
    • Maximum amount to invest per day: Set your daily budget for your campaigns.

Your final step will be to configure your payment method on Google Shopping. Learn more about setting up your payment method

Once your campaign is live, you’ll be able to track its performance directly within the Loja Integrada interface.

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