Features that help you create a successful campaign

Hero image for how to create a successful campaign.

Note: The new features discussed in this article will launch at different times for different campaign types. If any of these features are missing for your campaign type, it means they have not launched yet for that campaign type and will be launching soon.

Optimize your campaign while you create it.

Navigation Menu icon

Campaign navigation menu: Easily navigate between steps and get a holistic view of your progress. The menu highlights any warnings based on your selections for targeting, bidding, budget, creatives, and other settings.

Health Checks icon

Campaign health checks: As you create your campaign, you may receive helpful guidance based on your selections. These health checks may indicate issues that can result in decreased performance or that may be significant enough to prevent you from serving ads.

Forecasts icon

Campaign forecasts: These appear on the right panel and provide performance estimations based on your selections for targeting, bidding, budget, creatives, and other settings.

campaign review icon

Campaign review: You’ll have the opportunity to review all of your setting selections on the “Review” page. There, you may get notifications that you may need to address in order to submit your campaign.

campaign drafts icon

Drafts of your campaign: Campaigns that are still in drafting will save as drafts. You can progress a campaign from drafting to ads serving at any time, so long as any issues with your campaign settings have been addressed.

Campaign navigation menu

Use the campaign navigation menu to easily navigate between steps and get a holistic view of your progress. The menu highlights any guidance based on your selections for targeting, bidding, budget, and other settings.

Campaign health checks

As you create your campaign, you’ll receive helpful guidance based on your selections for targeting, bidding, budget, and other settings that can help you optimize your campaign performance as well as help ensure that your campaign can serve.

Campaign forecasts

Representation of forecast user interface that emphasizes Available weekly impressions and Estimated weekly performance

Campaign forecasts show performance estimations based on the budget you allocate and selections you make for targeting, bidding, and other settings in campaign creation. Forecasts will appear in the column to the far right and will update as you progress through creating your campaign.

Estimations should reflect your advertising goals. If they don’t, consider updating the campaign’s targeting, budget, bidding, and other settings to ensure your campaign best aligns with your goals.

Campaign review

You’ll have the opportunity to review all of your setting selections on the “Review” page.

Here, you can address potential issues. To do this, click Fix it.

Note: If you receive guidance about an issue preventing campaign publishing, you won’t be able to publish your campaign until that issue is resolved.

Campaign drafts

Campaigns that are still in drafting will save as drafts. You can progress a campaign from drafting to ads serving at any time, so long as any issues with your campaign settings have been addressed.

When creating a new campaign, you’ll have the option to select an existing draft or start without using an existing draft.

Instructions:

Sign into Google Ads
From the “Overview” default view, click the New campaigns button
Select Resume campaign draft.
In the drafts menu, click on the draft that you want to resume drafting or publish.

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