About net cost

Note: Google is in the process of updating certain Billing pages in Google Ads, and with those updates the content in this article will change. While the content is being updated, please refer to the following articles to learn more about the new pages:

Your net cost for a given month is the total of the following:

  • All your campaign spend
  • Plus any taxes and fees
  • Minus adjustments and promotional credits

Expand any month in your Billing Summary to see a breakdown of your net cost:

  • A per-campaign breakdown of campaign spend, including those on shared budgets
  • Each adjustment (usually, credits) to your spend
  • Details on active promotions, including how much you’ve spent to date and how much remains
  • Estimated taxes and fees, where applicable
Go to your Billing Summary now
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