Product Linking: Link Zapier and Google Ads

Zapier is a third party data partner that allows you to integrate your CRM (customer relationship manager) or DMP (data management platform) with Google Ads to access their features, such as offline conversion import, customer match lists creation, and leads export. This article describes the Zapier app and how to link to it from Google Ads. Learn more about Zapier.

How it works

You can connect to Zapier to create data integrations (Zaps) to automate workflows between web applications. You can then connect to a product that is supported by Zapier, including Hubspot, Salesforce , and Shopify. For example, you can use the “Salesforce via Zapier” connection that sends Salesforce contacts to Zapier for data integration, then to Google Ads to create a customer match list for targeting.

Link Zapier and Google Ads

Use the following steps to link to Zapier and Google Ads:

  1. Sign in to your Google Ads account.
  2. Click the tools icon Google Ads | tools [Icon] in the upper right corner of your account.
  3. Under “Setup”, click Linked accounts.
  4. Under “Other popular products,” find Zapier and click Details to open the window.
  5. Click Link Zapier. The next window provides additional information on the Zapier user interface and pricing.
  6. Click Authorize.

Optional: Under “Create data integration in Zapier,” click Create data integration. Follow the steps on the Zapier website to create the integration. After linking Zapier, you can create and manage customer lists by clicking Go to audience manager.

You are now linked to Zapier. Zapier is added to the list “Your linked accounts products”. If you click Manage & link you’ll be taken to a page where you can either unlink Zapier or log into your Zapier account and set up your customer lists, conversions, etc. To leave this page, click the X icon next to Zapier name at the top left.

Unlink Zapier and Google Ads

  1. Sign in to your Google Ads account.
  2. Click the tools icon Google Ads | tools [Icon] in the upper right corner of your account.
  3. Under "Setup," click Linked accounts.
  4. Under “Your linked accounts and products,” find Zapier and click Details.
  5. Find the channel and click Unlink in the “Action” column.

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