Product Linking: Link Zapier and Google Ads

Zapier is a third party data partner that allows you to integrate your CRM (customer relationship manager) or DMP (data management platform) with Google Ads to access their features, such as offline conversion import, customer match lists creation, and leads export. This article describes the Zapier app and how to link to it from Google Ads. Learn more about Zapier.

How it works

You can connect to Zapier to create data integrations (Zaps) to automate workflows between web applications. You can then connect to a product that is supported by Zapier, including Hubspot, Salesforce , and Shopify. For example, you can use the “Salesforce via Zapier” connection that sends Salesforce contacts to Zapier for data integration, then to Google Ads to create a customer match list for targeting.

Link Zapier and Google Ads

Use the following steps to link to Zapier and Google Ads:

  1. Sign in to your Google Ads account.
  2. Click the tools icon Google Ads | tools [Icon] in the upper right corner of your account.
  3. Under “Setup”, click Linked accounts.
  4. Under “Other popular products,” find Zapier and click Details to open the window.
  5. Click Link Zapier. The next window provides additional information on the Zapier user interface and pricing.
  6. Click Authorize.

Optional: Under “Create data integration in Zapier,” click Create data integration. Follow the steps on the Zapier website to create the integration. After linking Zapier, you can create and manage customer lists by clicking Go to audience manager.

You are now linked to Zapier. Zapier is added to the list “Your linked accounts products”. If you click Manage & link you’ll be taken to a page where you can either unlink Zapier or log into your Zapier account and set up your customer lists, conversions, etc. To leave this page, click the X icon next to Zapier name at the top left.

Link Zapier during campaign creation

You can now link Zapier during the campaign creation process. More specifically, when adding audiences to your new campaign, you’ll have the option to link Zapier and import customer segments. Follow the usual campaign creation process until you reach the option to add audiences. At that point, use the following steps to select a new segment:

  1. When you link a new segment, select Customer Segment click Continue.
  2. From the “Data type” dropdown, select 3rd-party CRM conversion data.
  3. From the “CRM Platform,” you can select either Salesforce, Zoho, Hubspot, or Leadsbridge.
  4. Click Link to Zapier.
  5. Under “Link setup,” you can select the data integration from the dropdown, then click Next.
  6. The next window will walk you through the connection process. Click Link and you’ll be sent to the Zapier website to provide additional information on the Zapier user interface and pricing.

Once you’ve provided the information on the Zapier website, click Create Data Integration.

Unlink Zapier and Google Ads

  1. Sign in to your Google Ads account.
  2. Click the tools icon Google Ads | tools [Icon] in the upper right corner of your account.
  3. Under "Setup," click Linked accounts.
  4. Under “Your linked accounts and products,” find Zapier and click Details.
  5. Find the channel and click Unlink in the “Action” column.

Link to Hubspot via Zapier

To link Hubspot via Zapier, you’ll need to link Zapier linked to your Google Ads. You can link Zapier to your Google Ads account using the steps above, or you can click Go to Zapier linking after step 2 in the instructions below. If you’ve already linked Zapier and Google Ads, you’ll see the option to create Hubspot data integrations in Zapier.

Use the following steps to link to Hubspot via Zapier:

  1. Find Hubspot by searching for it in the search bar or by scrolling down the “Other popular products” section of the “Linked accounts” page.
  2. Click Details.
  3. Click Link Hubspot.
  4. In the “Link Hubspot to Google Ads” window, select Create Hubspot data integration in Zapier.
  5. Click Create data integration. This window describes the setup steps to link to Zapier.

You are now linked to Hubspot via Zapier. Hubspot via Zapier is added to “Other popular products.”

Note: If you’ve already linked your account to Hubspot via Zapier and you want to unlink it, you must unlink your Google Ads and Zapier accounts.

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