About performance estimates in campaign construction

With performance estimates, you can view estimates of performance-related metrics for different bid types while you set up a new campaign. Depending on the campaign type and bid type you choose, you can view estimates for metrics like conversions, conversion value, avg. CPA, avg. vCPM, avg. CPV, ROAS, or others over weekly or daily time periods.

This article explains what performance estimates are and what you can learn from your estimates during campaign construction.

Before you begin

Check if your campaign type is eligible for performance estimates in campaign construction using the table at the end of this article.

How it works

While setting up a new campaign, you can view forecasts of different performance-related metrics for different bid types.

An abstracted depiction of the empty side panel UI for performance estimates in Google Ads campaign construction.

After setting your budget and choosing your bid settings, performance estimates appear on the right side panel. Your estimates depend on your campaign type and your settings.

Note: Forecasts may be unavailable in some cases, such as when a budget is set too low.

Example: Campaign estimates for a Performance Max campaign

You’re creating a new Performance Max campaign. After you’ve set your budget and chosen your bid settings, performance estimates appear in the right side panel.

An abstracted depiction of the forecast side panel UI for performance estimates in Google Ads campaign construction.

Example of a new Performance Max campaign’s weekly estimates. Your estimates may include different metrics or estimate periods.

To understand how your performance metrics may change with different budget values, use the percentage slider under the “Budget options” dropdown in the right side panel to preview different values. (Note: “Budget options” dropdown doesn’t exist for all campaign types.)

Similarly, you can adjust your bid settings on the “Campaign settings” page to understand how different bid types affect your estimated performance.

Eligible campaign types

Check the table to find out if your campaign type is eligible for performance estimates during campaign construction.

Note: The following forecast types are available based on multiple factors, including your bid strategy or campaign sub-type.

Campaign type

Forecast types

Discovery
  • Clicks
  • Conversions
  • Avg. CPA
Performance Max
  • Cost
  • Conversions
  • Conversions value
  • Cost / conv.
  • ROAS
Search
  • Clicks / day
  • Cost / day
  • Conv. / day
  • Avg. CPC
  • Avg. CPA
Display
  • Impressions
  • Avg. vCPM
  • Clicks
  • Avg. CPC
  • CTR
  • Conversions
  • Avg. CPA
Apps
  • Installs
Video
  • Impressions
  • Viewable impressions
  • Views
  • Avg. CPM
  • Avg. CPV
  • Reach
  • On-target reach
  • Budget utilization

Related links

Was this helpful?
How can we improve it?

Need more help?

Sign in for additional support options to quickly solve your issue

Search
Clear search
Close search
Google apps
Main menu
Search Help Center
true
73067
true
false