About the asset library in Google Ads

The asset library is an account-level feature in Google Ads that allows you to access all your assets, which are required to create an ad, in one place. This feature lets you search and select assets in your account more efficiently while creating ads.

Benefits of the asset library

  • All assets in one place: Once uploaded to the asset library, all your creative assets can be found in one place for you to easily access while creating your ad campaigns.
  • Easy accessibility: Easily find all your assets within the asset library by using their name, type, content, etc.
  • Efficient organization: Organize, name, and sort all your assets according to your preference in folders and sub-folders.
  • Hassle-free upload: Upload your assets for current or future campaigns with a single click on the floating action button .
  • Reusable assets: Reuse your assets for as many ads as you want without uploading them every time.

How the asset library works

The asset library works as a gallery for all of your assets that you’ll need to create an ad for your campaign. Initially, the asset library will support images, with more asset types to follow in the future.

Upload, view, sort, and find all your assets within the asset library to create ads more efficiently. This helps you save time while creating your ads and maintain consistency in all your creatives.

You can apply your assets to ads using the media picker during campaign construction.

An animated graphic demonstrating how to add assets to an ad group using the Asset Library.

  1. Sign in to your Google Ads account.
  2. Click Ads & extensions in the page menu on the left, then click Ads.
  3. Click the plus button , then select an ad or extension type that uses images or logos, such as Discovery or Performance Max.
  4. Select a campaign, and then select an ad group.
  5. Click Images and Logos.
  6. Under “Asset library”, select the assets you want to use for your ad.
Note: Assets that aren’t usable in Google Ads won’t be supported in the asset library.

How to access the asset library

The asset library can be accessed while selecting media during the ad creation process. Or, you can follow the steps below to access the asset library:

  1. Sign in to your Google Ads account.
  2. Click the tools icon Google Ads | tools [Icon]in the navigation menu.
  3. Under “Shared Library”, click Asset library.

In the Ads Creative Studio, the asset library can be found on the left-side panel.

How to remove assets from the asset library

You can remove any assets you've uploaded to the asset library by following the steps below:

  1. Sign in to your Google Ads account.
  2. Click the tools icon in the navigation menu.
  3. Under “Shared Library”, click Asset library.
  4. Select the assets you want to remove, then click Remove.

Notes:

  • Once you remove assets, you’ll have the immediate option to undo. After that, the assets are unrecoverable, and you’ll have to reupload them, if necessary.
  • You’ll no longer be able to view cropped versions of the assets you remove.
  • Assets you remove from the asset library may still show in the following places:
    • Assigned to an ad that is still serving. You’ll need to remove the assets from the assigned ad to stop it from serving.
    • Reporting, especially if the removed assets were assigned to an ad that was serving.
    • Google Ads API (removed assets will be hidden in Google Ads Editor, unless they’re assigned to an ad).
  • To permanently remove any assets you’ve uploaded, contact support. Once assets are permanently removed, they can’t be recovered.
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