Performance Planner guide for managing your plan

Viewing your Performance Planner forecasts

Performance Planner provides several methods of viewing and transcribing data into forecasts for your plan. Through forecast graphs and forecast tables, you’ll be able to more accurately oversee and assess how changes in your plan could affect the performance of its campaigns. You’ll also be able to compare current plan forecasts with those from previous time periods.

Forecast graph

The forecast graph shows how changes to your overall spend could affect the performance of all of the campaigns that you selected for your plan. Click around in the graph to change the spend and observe how those changes might affect the potential performance of your campaigns.

Note: Forecast graph metrics apply to all of the campaigns you selected when you created your plan.

An infographic describing how you can check your campaign spend on the forecast graph.

Individual campaign forecast table

The table that appears under the forecast graph shows statistics broken down by individual campaigns. Each row shows a forecast for the relevant campaign’s impressions, spend, conversions, average CPA, plus suggested changes to improve that campaign’s performance. Columns with metrics can be expanded to show more detail. Under each metric, you’ll find the following columns:

  • “Planned”: The selected campaign’s potential performance if you implement the suggested settings of your plan.
  • “Existing”: The selected campaign’s potential performance if you continue with your existing campaign settings.
  • “Diff.”: The difference between the “Planned” and “Existing” metrics.

To adjust the parameters for individual campaigns, click the specific campaign you want to change, and then use the side panel of results to make changes.

In addition to key metrics, you can add secondary metrics to the forecast graph such as Conversion Value, ROAS, Impression Share, Store Visits, Cost per Store Visit, Store Visit Value, and Store Visit Value / Cost.

  • To add secondary metrics to your campaign forecast graph, click the Metrics drop-down and tick the boxes next to your desired secondary metrics.
  • To add secondary metrics to your campaign forecast table, click the Column icon A picture of the Google Ads columns icon and add one or more secondary metrics.
  • After selecting your secondary metrics, you can also toggle the "Show Everywhere" button to display your secondary metrics on both the forecast graph and table.

An animation describing how you can select the columns section of the campaign forecast table to show more details.

Campaign side panel

Click a specific campaign in the table to reveal the side panel of results for that campaign. The side panel contains a forecast graph and other performance and budget metrics.

An animation describing how you can click on a campaign to show the side panel, which displays the forecast graph and other metrics.

Depending on your campaign's bidding strategy, network, and other settings, you may be able to change some of the planned campaign settings in the side panel. For example, you may want to adjust your campaign's spend, or add keywords, sitelinks, or search partners to find out how those changes might affect your campaign's performance.

Note: Campaign changes can be forecasted only in the side panel for plans with 20 campaigns maximum.

Compare

Click Compare at the top of the overview page to compare your forecast with previous time periods.

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