About business data and data feeds

Important
  • Starting June 30, 2022, you’ll no longer be able to create or edit ad customizers for expanded text ads as the creation of new expanded text ads will no longer be supported.
  • You’ll also no longer be able to upload or edit the business data for expanded text ads.
  • Existing ad customizers for expanded text ads will continue to serve, and you’ll still see reports on their performance going forward.
  • We strongly encourage you to transition to responsive search ads.
  • Learn more about this change to expanded text ads

Business data is where you provide and manage multiple data sources (also known as data feeds) for ads, extensions, and targeting for different campaigns across Google Ads. Business data lets you review the upload history and the status of your ads at a glance. You can also view the overall clicks, impressions, and campaigns associated with your business data feeds. Business data is also where you can create ad customizer attributes for responsive search ads.

What's kept in business data

When you go to the Business data section of your Google Ads account, you'll see a table with the data associated with your account. Ad customizer, legacy ad extension, location targeting and dynamic ad data can appear here.

Data Feeds

Ad customizer data for expanded text ads

Ad customizers are parameters that adapt your text ad to the context of a user’s search (for ads on the Search Network), or the website someone’s browsing (for ads on the Display Network).

  • Ad customizers use ad customizer data to dynamically modify ad text.
  • You upload your ad customizer data within the Business data section of your Google Ads account.
Note: For responsive search ads, the setup for your ad customizers is different from text ads. Learn how to set up ad customizers for responsive search ads.

Dynamic ads feeds

If you want to dynamically populate your ads with your products or services, you'll create a dynamic ads feed. This type of feed is an inventory of your products or services that's sourced to create ads.

  • Rows are products or services. Columns are attributes of each product or service, such as images or prices.
  • You upload your feed to the Business data section of your Google Ads account.
  • You associate your feed with your dynamic remarketing campaign.
Learn how to create a feed for your responsive ads.

Ad extension data

If your ad extensions have been upgraded, you will not see the new ad extension under ‘business data’. Learn more about extensions upgrade

For legacy ad extensions, Google Ads creates ad extension data in the Business data section of your Google Ads account. However, once your ad extensions have migrated, your ad extension data won't be stored there. You might see, for example, a “Main sitelink feed” with the sitelink text and URLs of your sitelinks extensions.

  • Click on any item to see the approval status, policy details, and performance stats of that extension.
  • Use this interface to edit the extensions you share across multiple entities (like campaigns or ad groups).
  • You’ll see only one entry for the data associated with each extension, even when you share that extension across entities.
  • You can edit the data for your extensions, but in order to add new extensions, visit Learn more about ad extensions.

Location targeting data feeds

Upload location targeting data to target your ads in multiple geographical locations across campaigns. Use this interface to also target areas where:

  • You don’t own the places that distribute your products, like car dealerships.
  • Your products or services might be appealing to customers visiting venues relevant to what you offer. For example, you could target fans of a baseball team by targeting that team’s stadium location.

Learn how to target ads to geographic locations.

Ad customizer attributes for responsive search ads

Unlike ad customizers for expanded text ads, you need to define the individual details about your ad that you’d like to customize before you upload the content for your customizer. For example, product name and price are all “attributes” that can be customized at scale. These attributes can be used across your account.

Learn how to set up ad customizers for responsive search ads.

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