Google Ads Best Practices

We want to help your business grow. The insights and tips within these guides form the foundation for successful Google Ads campaigns. They are based on Google’s internal data and have been vetted by the people who built Google Ads.

Improve your campaign performance


Search

Create effective Search ads

Reaching the right customers on Search

Display

Optimize your Display campaigns

Discovery

Inspire action on Google's personalized feeds with Discovery campaigns

Apps

(Mobile) Finding the right mobile app users

Video

Reach a broad audience and build awareness with Video

Drive sales, leads and web traffic with Video

Local

Connect with local customers and drive offline sales with online ads

Drive more calls to your business

Shopping

Make your products stand out and drive more sales with Performance Max

Performance Max

Achieve your goals across Google’s ad inventory with Performance Max

Drive growth with measurement


Measurement

Optimizing Google Ads with Google Analytics

Beyond last-click attribution

Explore insights and tools


Bidding & audiences

 

Finding success with Smart Bidding

Connect with your existing customers and reach new ones with Customer Match

Tools & insights

 

Optimize your account with recommendations

Get the most out of your accounts with the Google Ads mobile app

Experimentation

Test with confidence with the Experiments page

 

 

Sign up for the Best Practices newsletter to get advanced Google Ads tips and updates right to your inbox.

 

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Approved by the team who built Google Ads, the Google Ads Best Practices newsletter provides actionable tips and tactics to help you get the most out of your campaigns.

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