Automatic payments

Note: Google is in the process of updating certain Billing pages in Google Ads, and with those updates the content in this article will change. While the content is being updated, please refer to the following articles to learn more about the new pages:

If your automatic payment has been declined, you may not have set up an e-mandate on your credit card, or your credit card is not compliant with the Reserve Bank of India (RBI) framework for processing of e-mandates for recurring online transactions.

For guidance on how to become compliant with the RBI regulations, subscribe to this Community thread.

Automatic payments is a payment setting in Google Ads. Using this setting, you first accrue advertising costs, then have those costs automatically charged to your primary payment method.

If you use automatic payments, you will be charged for your advertising on the first day of every month, or whenever your account reaches a predetermined amount known as your payment threshold—whichever comes first.

Payment threshold

An amount of costs that, when reached, triggers you to be charged for those costs. This amount starts at a set amount which you can find in your billing Summary page and will be automatically raised if your costs reach this amount before the end of the monthly billing cycle.

Threshold and first of month payment boundaries

  • When your account costs reach the threshold before the month has ended, your threshold is raised. This may happen several times until your account reaches a final threshold. Threshold amounts depend on your account, country, and currency.
  • The amount you're charged may be slightly more than the threshold if your account accrues costs very quickly. You can be charged multiple times a month if your account reaches your billing threshold repeatedly over that time.
  • You won't be emailed or notified when your payment threshold increases, but you can always find your current threshold by going to your billing Summary page. To see what your current threshold is, click the tool icon  Google Ads | tools [Icon] and under "Billing," choose Settings. You will land on the Summary page which shows how much costs have accrued since your last payment. Look for your threshold amount under the progress bar.

Based on the frequency of monthly charges some customers may have an option to increase their payment threshold above the max amount that is set automatically to a higher system recommended amount. This setting will help users that have frequent monthly charges to be charged fewer times a month. 

To see if this option has been enabled in your account and make changes to your threshold value, use the following steps: 

  1. Sign in to your Google Ads account.
  2. Click the tools icon Google Ads | tools [Icon] and beneath "Billing," choose Summary. You'll land on the "Summary" page, which shows your current balance.
  3. Under the grey progress bar next to your current spend threshold amount, click Edit threshold.
  4. You’ll land on the “Settings” page. Under “How you pay” in the Payment account section you’ll see your current threshold limit
  5. To see the recommended threshold amount for your account and to change it, click the pencil icon Edit setting, pencil icon.
  6. To set your payment threshold at the recommended amount, click “Use recommended amount” and then click Save
  7. You can also set any payment threshold amount up to a recommended value. Once done, click Save.

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