Set target CPAs for ad groups

Google Ads offers an automated bid strategy that automatically sets bids to help you get as many conversions as possible within your budget: Target CPA bidding. To use Target CPA, you set a target cost-per-action (CPA) that is then used to automatically optimize bids for all campaigns and ad groups using your bid strategy.

Note: You can set individual Target CPA or Target ROAS bids at the ad group level, but the strategy used to place bids will now be controlled at the portfolio level.

Before you begin

If you haven’t set up a Target CPA bid strategy, read about Target CPA bidding first.


  1. Sign in to your Google Ads account.
  2. From the page menu on the left, click Ad groups.
  3. Find an ad group that uses a Target CPA bid strategy.
  4. Click the number in the “Target CPA” column.
  5. In the dialog that appears, enter your desired ad group target CPA.
  6. Click Save
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