Create and edit dashboards

Dashboards provide a single place for you to review consolidated performance statistics from across your account.

With dashboards, you gather your most relevant data so you can quickly spot issues and opportunities for your business.

Dashboards are easy to modify, putting you in control of what data to include and what format to view it in. It’s also simple to share, download, and annotate your dashboards for smooth collaboration.

Note: There's a limit of 10 cards per dashboard so once you reach this limit the option to add additional notes, tables, charts, or scorecards will be disabled.


How to create a dashboard

To create a new dashboard:

  1. Sign in to your Google Ads account.
  2. Click the reporting icon at the top of your account
  3. Select Dashboards.
  4. Click the plus button .

How to add a scorecard

Dashboards are made up of scorecards, each representing the performance metrics of your choice. Once you insert a scorecard, you can drag its edges to resize or drag the whole card to a different place in your dashboard.

To insert a scorecard:

  1. Sign in to your Google Ads account.
  2. Click the reporting icon , and select Dashboards.
  3. To create a new dashboard, click the plus button . To select an existing dashboard, click on one from the list, and then click Edit on the next page.
  4. Click the scorecard icon above your dashboard.
  5. Choose the metrics you want to include and select a timeframe, click Next.
  6. Enter the filter you'd like to add.
  7. You can customize the data shown in your scorecard. Check each box to include a Sparklines chart, % change, and Absolute change on your scorecard.
  8. When you’re finished, click Next.
  9. Enter a "Title" and "Description" (optional) for your chart or table.
  10. Click Add.

How to add a table or chart

Create a new table or chart from scratch using the Report Editor, or add one that you’ve already saved.

Create a new table or chart

  1. Click the table Table button or chart Chart button icon above your dashboard.
  2. Choose Create a new table or Create a new chart.
  3. Click Next.
  4. You'll be taken to the Report Editor where you can build your table or chart. Learn more
  5. When you're finished, click Add to dashboard​.
  6. Name your report, and click Save.
  7. Enter a "Description" (optional), and click Add. 

Add a saved table or chart

  1. Click the table Table button or chart Chart button icon above your dashboard.
  2. Choose Select a saved table from Report Editor or Select a saved chart from Report Editor.
  3. Select a saved table or chart from the drop-down menu.
  4. Click Next.
  5. Enter a "Title" and "Description" (optional) for your chart or table.
  6. Click Add.

Add a note

After you’ve finished adding scorecards, you may want to add a note to provide some context to the dashboard you’ve just created. This is especially helpful if you plan on sharing our downloading your dashboard for others to review.

To insert a note, click the note icon   above your dashboard. Write your note, and click Add.

Share your dashboards

Dashboards are viewable to anyone with access to your Google Ads account, except for people with email-only access. To share with users (including email-only users) you can send them reports via email.

To share your dashboard:

  1. Finish editing your dashboard and click Save.
  2. Click the schedule email icon   above your dashboard.
  3. Enter the email addresses of the people you want to share your dashboard with.
  4. Add a note (optional).
  5. Select how often you’d like to share your dashboard.
  6. Click Share.

Learn how to grant or remove access to your Google Ads account


To download your dashboard, click the download icon download icon . Your entire dashboard will download as a PDF (.pdf) file.

See historical data

Your dashboard displays data according to the timeframes you pick for each individual scorecard. You can also change the overall date of your dashboard to see how it would have looked on a particular day.

For example, say that your dashboard has 2 scorecards: one showing CTR data for all Search campaigns over the last 2 weeks, and another showing impression data for all Display campaigns over the last 4 weeks. If you change the overall date of your dashboard to 3 months ago, you’ll see CTR data for the 2 weeks prior to the date you set 3 months ago and impression stats for 4 weeks prior to the date you set.

To change the date of your dashboard, click the date input field and select a new date.

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