Performance target: Definition

A performance target forecasts campaign group performance so you know whether you’re on track to meet specific measurable goals. If it looks like you're not on track, you can consider adjusting your campaign settings to improve performance.

  • Performance targets are available for campaign groups.
  • A performance target is measured by specific targets related to metrics like clicks or conversions for a campaign group.
  • Only one active performance target can be applied to a campaign group at a time.
  • You can set a performance target when creating your campaign group. For an existing campaign group, you can set it in the "Performance targets" tab.

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