About price assets

Price assets can add more value to your Search Network text ads by giving you a bigger showcase for your services and range of products, and by linking people directly to what interests them on your site. This allows people to find what they want more quickly through your ad.

As an example, let's say you own a hair salon. You could add more generic price assets for “Haircut,” “Hair Coloring,” and “Treatments” to campaigns with more general keywords. Or you could add assets to more targeted ad groups. Your “Hair Color” ad group might include assets like: “Partial Color,” “Full Color,” “Full Color + Conditioning,” and “Semi-permanent Gloss.” Price assets let you give people a range of what your business offers.

In this article, you’ll learn more about the advantages of price assets.

Note: Price assets link directly to your site, so it’s important to make sure your site is optimized for computers and all mobile devices. Learn how to Create an effective mobile site.

Benefits

Here are a few reasons to consider adding price assets to your ads:

  • Surface your offerings. Price assets showcase your business’s offerings in an interactive format users can scroll through.
  • Make shortcuts to conversions. When people click or tap a specific item on your price menu, they go directly to it on your site.
  • Increase your impact—with minimal work. You won’t need to make new text ads or edit your old ones.
  • Easily updated. Change your item names and description whenever you want, keeping them up-to-date for sales and special offers. And good news—you can edit your price assets without resetting their performance statistics.
  • Flexible and customizable. You can add price assets to an account, campaign, or ad group, depending on which ads you want them to show with. You can also specify the dates, days of week, or times of day your price assets \are eligible to show.

How it works

Price assets appear below your text ad on desktop and mobile, and give you more space to tell people details about what your business offers. They show as a set of up to 8 cards that people can view to review the different options and prices. From your price menu, people can go directly to the item that interests them on your site.

Before you begin

As you’re setting up your price asset, it’s important to keep in mind what people will be searching for when they come across your ad. Think about how specific your ads’ keywords are, and try to match that level of specificity in the asset you create. For instance, if your keywords are aimed at people searching for “luxury sheets,” then your asset should give people the specific information they’d want: the range of sheets they can buy and the price of each kind. Keep in mind that people searching for sheets most likely don’t want to find information about towels or rugs. Price assets may not be available in certain languages and currencies. Find out which languages and currencies are available for price assets in the section below.

Available languages and currencies

Price extensions are currently available in English, Dutch, French, German, Italian, Japanese, Polish, Portuguese, Russian, Spanish, and Swedish.

Code Currency

ARS

Argentine peso

AUD

Australian dollar

BOB

Boliviano

BRL

Brazilian real

CAD

Canadian dollar

CHF

Swiss franc

CLP

Chilean peso

COP

Colombian peso

EUR

Euro

GBP

Pound sterling

HKD

Hong Kong dollar

INR

Indian rupee

JPY

Japanese yen

MXN

Mexican peso

NZD

New Zealand dollar

PEN

Peruvian sol

PHP

Philippine peso

PLN

Polish złoty

RUB

Russian ruble

SEK

Swedish krona

SGD

Singapore dollar

USD

United States dollar

VEF

Venezuelan bolívar

ZAR

South African rand

Certain asset types have requirements you’ll need to follow to showcase your ads. Refer to the section below for more information.

Requirements for each price asset type

Brands

All headers need to be actual brands offered and can't contain anything other than the brand names. For each header, the description should provide further information about that specific brand.

  • Example header: Google for Work
  • Example description: Professional email, calendars, and online storage

Events

All headers need to relate to specific events (such as date of event, location of event, type of event, or performer). For each header, the description should provide further details about that specific event.

  • Example header: November 19th or Country Music Festival, Austin
  • Example description: Country Music Festival, Austin or 11/19/16

Location

All headers need to be locations relevant to your business. For each header, the description should provide further details about that specific location.

  • Example header: San Francisco
  • Example description: Financial district, Marina, Mission

Neighborhoods

All headers need to be sub-regions or districts within a city or region. For each header, the description should provide further information about that specific neighborhood.

  • Example header: Hayes Valley
  • Example description: 1-bedroom, 2-bedroom condos

Product categories

All headers need to be variations of a product category. For each header, the description should provide further information specific to that product category.

  • Example header: Tennis shoes
  • Example description: Men’s, women’s, junior

Product tiers

All headers need to be levels or sizes. For each header, the description should provide further information about that specific tier.

  • Example header: Deluxe
  • Example description: Our largest gift basket
  • Services

All headers must be types of services. For each header, the description should provide further information about that specific service.

  • Example header: Teeth whitening
  • Example description: 30-minute walk-in appointment

Service categories

All headers need to be variations of a service category, which is a category that includes several specific services. For each header, the description should provide further information about that specific service category.

  • Example header: Dental
  • Example description: Kids, fillings, whitening

Service tiers

All headers need to be levels of services. The description must provide further guidance on each service tier.

  • Example header: 3-star hotel
  • Example description: In-room bar, free Internet

Instructions

The sections below provide step-by-step instructions for creating, adding, and editing price assets. Keep in mind that some limits do apply to your Google Ads account. If you use a lot of assets or feeds, it’s recommended to remove or replace items that no longer apply. Learn more About your Google Ads accounts limits

Create price assets

  1. Sign into your Google Ads account.
  2. Click Ads & assets in the page menu on the left, then click Assets in the subpage menu.
  3. You’ll notice a table with all of your assets. Click the plus icon  , then click Price.
  4. Choose the level you’d like to add the asset to by using the “Add to” drop-down menu.
  5. Enter the price asset’s language, type, currency, and price qualifier.
  6. Fill in the header, price, description, and final URL for each of the products or services that you want to feature. You must enter a minimum of 3 items. It’s recommended that you list 5 or more.
    • You don’t need to use a different final URL for each row if you only have one available.
    • Assets can be up to 25 characters per header and 25 characters per description. Your description or header may be shortened for narrower mobile screens.
    • For requirements specific to each type of price asset, consult the next section of this article.
    • Keep in mind that your asset may also sometimes appear without a description.
    • The price you provide may be truncated or rounded for display on mobile. For example, $12,345.67 might show as $12.4K.
  7. Click Save to save your new price asset

Add price assets

Below are instructions on how to add price assets in bulk using a spreadsheet

1. Download the spreadsheet template

  1. Sign in to your Google Ads account.
  2. Click Ads & asset in the page menu on the left.
  3. Click Assets in the subpage menu, then click the “Table” view icon at the top right corner.
  4. You’ll notice a table with all your assets. Select Association from the “Table view” drop-down menu.
  5. On the top right corner, click the 3-dot icon .
  6. Click Upload.
  7. Click View templates in the new window that appears to select the spreadsheet format you want to download.

2. Make changes to the spreadsheet

You can add campaign and ad group names where you want to add the asset.

Campaign (required): Enter your campaign name under the “Campaign” field in order to associate your price assets with this campaign. To associate your price asset with multiple campaigns, create several rows with the same content except for the name of the campaign (don't provide multiple campaign names in one row).

Ad group (optional): Enter your ad group name under the “Ad group” field to associate your price assets with this ad group. Note that a campaign name is required if you choose to associate your price asset with an ad group. The ad group must be part of the campaign you choose. To associate your price asset with multiple ad groups, create several rows with the same content except for the name of the ad group (don't provide multiple ad group names in one row).

Language (required): Make sure the “Language” column of your spreadsheet is set to a “value”-type column. Enter en for English.

Type (required): Enter one of the following price asset types:

  • Brands
  • Events
  • Locations
  • Neighborhoods
  • Product categories
  • Product tiers
  • Service categories
  • Service tiers
  • Services

Price qualifier (optional): Leave this option empty if you don’t want to show a price qualifier. Otherwise, enter one of the following:

  • From
  • Up to
  • Average

Tracking template (optional): Leave this option empty if you don’t want to show a tracking template. Insert your tracking template URL.

Specific information for each price asset item you want to showcase (required): Enter the following:

  • Item header
  • Item final URL
  • Item description
  • Item price: Enter a number with 2 decimal points and ISO 4217 currency code (for instance, 34.99 USD). If the selected language uses a comma instead of a period to indicate decimal points, use a comma instead (for instance, 34,99 EUR).

Final mobile URL (optional)

Item unit (optional): Leave this option empty if you don’t want to show a price unit. Otherwise, enter one of the following:

  • per hour
  • per day
  • per night
  • per week
  • per month
  • per year

For information about further optional columns to specify scheduling and date ranges, visit Make changes with bulk uploads. Keep in mind that device preference isn’t available for price assets.

Note: If you want to add the asset at campaign level, leave the ad group column blank. If you want to add the asset at account level, leave campaign and ad group columns blank.

3. Upload your spreadsheet to apply and save your changes

  1. Sign in to your Google Ads account.
  2. Click Ads & asset in the page menu on the left.
  3. Click Assetsin the subpage menu, then click the “Table” view icon at the top right corner.
  4. You’ll notice a table with all of your assets. On the top right corner, click the 3-dot icon.
  5. Click Upload.
  6. Click View templates in the dialog box that opens to select the spreadsheet format you want to download.
  7. Select source from the drop-down menu. Click Preview changes to make sure the changes in your spreadsheet are accurately reflected in your account.
  8. If the preview of your changes looks good, click Apply.

You can also upload your price assets in bulk for other languages. Refer to “Add price assets in bulk (in non-English languages)” for all appropriate language values and currency codes to use, along with translated names for each price asset type, price qualifier, and price unit.

Add price assets in bulk (non-English languages)

Language

Enter one of the following language codes in the “Language” column of your spreadsheet:

Value Language

en

English

es

Spanish

es-419

Spanish (Latin America)

fr

French

it

Italian

ja

Japanese

nl

Dutch

pl

Polish

pt-br

Portuguese (Brazil)

pt-pt

Portuguese (Portugal)

ru

Russian

de

German

sv

Swedish

Type of price asset

Enter the type of price asset in your language:

en de fr es

Brands

Marken

Marques

Marcas

Events

Veranstaltungen

Événements

Eventos

Locations

Standorte

Lieux

Ubicaciones geográficas

Neighborhoods

Stadtteile

Quartiers

Barrios

Product categories

Produktkategorien

Catégories de produits

Categorías de producto

Product tiers

Produktvarianten

Niveaux de produits

Gamas de producto

Service categories

Dienstleistungskategorien

Catégories de services

Categorías de servicio

Service tiers

Dienstleistungsvarianten

Niveaux de services

Gamas de servicio

Services

Dienstleistungen

Services

Servicios

 

es-419 it ja pt-br

Marcas

Brand

ブランド

Marcas

Eventos

Eventi

イベント

Eventos

Lugares

Località

地域

Locais

Barrios

Quartieri

周辺地域

Vizinhanças

Categorías de producto

Categorie di prodotti

商品のカテゴリ

Categorias de produto

Niveles de producto

Livelli di prodotto

商品のバリエーション

Níveis de produto

Categorías de servicio

Categorie di servizi

サービスのカテゴリ

Categorias de serviço

Niveles de servicio

Livelli di servizio

サービスのバリエーション

Níveis de serviço

Servicios

Servizi

サービス

Serviços

 

pt-pt nl ru pl sv

Marcas

Merken

Бренды

Marki

Varumärken

Eventos

Evenementen

События

Wydarzenia

Händelser

Localizações

Locaties

Места

Lokalizacje

Platser

Vizinhanças

Buurten

Районы

Okolice

Områden

Categorias de produto

Productcategorieën

Категории товаров

Kategorie produktów

Produktkategorier

Níveis de produto

Productniveaus

Виды товаров

Typy produktów

Produktnivåer

Categorias de serviços

Servicecategorieën

Категории услуг

Kategorie usług

Tjänstekategorier

Níveis de serviços

Serviceniveaus

Виды услуг

Typy usług

Tjänstenivåer

Serviços

Services

Услуги

Usługi

Tjänster

Price qualifier

Leave this option empty if you don’t want to show a price qualifier. Otherwise, enter the appropriate price qualifier in your language

Language “From” qualifier “Up to” qualifier Average "avg" qualifier

en

From

up to

Average

de

Ab

Bis

Durchschnitt

fr

Dès

Max

Prix moyen

es

Desde

Hasta

Media

es-419

Desde

Hasta

Promedio

it

Da

Fino a

In media

ja

最低

最高

平均

pt-br

A partir de

Até

Em média

pt-pt

Desde

Até

Em média

nl

Vanaf

Tot

Gemiddeld

ru

От

До

В среднем

pl

Od

Do

Średnio

sv

Från

Till

I genomsnitt

Currency codes

Use one of the following currency code in your "Item price" column. Enter a number with two decimal points + currency code (for instance, 34.99 USD). If the selected language uses a comma instead of a period to indicate decimal points, use a comma instead (for instance, 34,99 EUR).

Code Currency

ARS

Argentine peso

AUD

Australian dollar

BOB

Boliviano

BRL

Brazilian real

CAD

Canadian dollar

CHF

Swiss franc

CLP

Chilean peso

COP

Colombian peso

EUR

Euro

GBP

Pound sterling

HKD

Hong Kong dollar

INR

Indian rupee

JPY

Japanese yen

MXN

Mexican peso

NZD

New Zealand dollar

PEN

Peruvian sol

PHP

Philippine peso

PLN

Polish złoty

RUB

Russian ruble

SEK

Swedish krona

SGD

Singapore dollar

USD

United States dollar

VEF

Venezuelan bolívar

ZAR

South African rand

Price unit

Leave this option empty if you don’t want to show a price unit. Otherwise, enter your price units in your language:

Language “Per hour” “Per day” "Per night" “Per week” “Per month” “Per year”

en

Per Hour

Per Day

Per night

Per Week

Per Month

Per Year

de

Pro Stunde

Pro Tag

Pro Nacht

Pro Woche

Pro Monat

Pro Jahr

fr

par heure

par jour

par nuit

par semaine

par mois

par an

es

A la hora

Al día

A la noche

A la semana

Al mes

Al año

es-419

Por hora

Por día

A la noche

Por semana

Por mes

Por año

it

All'ora

Al giorno

Per notte

Alla settimana

Al mese

All'anno

ja

1 時間

1 日

一泊

1 週間

1 か月

1 年

pt-br

Por hora

Por dia

Por noite

Por semana

Por mês

Por ano

pt-pt

Por hora

Por dia

Por noite

Por semana

Por mês

Por ano

nl

Per uur

Per dag

Per nacht

Per week

Per maand

Per jaar

ru

в час

в день

в ночь

в неделю

в месяц

в год

pl

za godzinę

dziennie

co noc

tygodniowo

miesięcznie

rocznie

sv

Per timme

Per dag

Per natt

Per vecka

Per månad

Per

Edit price assets

  1. Sign in to your Google Ads account.
  2. Click the tool iconGoogle Ads | tools [Icon]in the upper right side of your account.
  3. Click Business data under “Setup“, and click the Price Asset Feed you want to edit.
  4. Click the columns iconA picture of the Google Ads columns iconthen choose Modify columns.
  5. Expand the “Attributes” option and check "Item ID" (this is required to make an edit).
  6. Click Apply.
  7. Download the report.
  8. Refer to the following steps from the “Edit your data with a spreadsheet” section in the article about Keep your business data updated.
  9. Add an additional “Action” column on this report (Values under this column should be “Set” to update and “Remove” to remove an item).
  10. Remove columns like “Item status”, “Status”, “Clicks”, “Impr.”, and "Cost” from the spreadsheet.
  11. Upload the spreadsheet after making edits to the assets you want by clicking the 3 dots.

How billing works

The cost of a click on a price asset equals the cost of a click on the title or display URL of the ad it shows with. Price asset clicks are charged when a person clicks on any of the price items. However, clicks on the mobile drop-down to expand the carousel are not charged.

Price assets give people more opportunities to click, but you won't be charged for more than two clicks per impression. Plus, if someone quickly clicks on more than one link while viewing an ad, this may get treated as a duplicate or invalid click and you won't get charged for the second click.

Related link

Was this helpful?
How can we improve it?

Need more help?

Sign in for additional support options to quickly solve your issue

Search
Clear search
Close search
Google apps
Main menu
Search Help Center
true
73067
true
false
false