Find your bid strategy reports

Your bid strategy report gives you a snapshot of key metrics relevant to each bid strategy type.

This article shows you how to find your portfolio and standard bid strategy reports. Learn more about bid strategy reports.


How to locate your bid strategy reports (for standard and portfolio strategies)

  1. Sign in to your Google Ads account.
  2. Click Campaigns. You’ll be able to see one row for each campaign.
  3. Within the “Bid strategy type” column, click on the link to access your bid strategy report.
  4. If the campaign is using a standard (campaign-level) bid strategy, you'll get a campaign level report. If the campaign is part of a portfolio, you'll be directed to the bid strategy report for the entire portfolio bid strategy.
Tip: If the “Bid strategy type” column isn't visible, you can add it as a column to the campaigns, ad group or keyword table.

How to locate your bid strategy reports (for portfolio strategies only)

  1. Sign in to your Google Ads account.
  2. Click the tools icon Google Ads | tools [Icon].
  3. Under “Shared library”, select Bid strategies.
  4. Click on the name of the portfolio bid strategy to access the report.
Note: The “Bid strategy type” column shows the bid strategy of the campaign, even if it’s not a portfolio bid strategy.

If you don’t see the “Bid strategy type” column and would like to, you can enable it by following the steps below:

  1. Click the columns icon A picture of the Google Ads columns icon above the table.
  2. Click Modify columns.
  3. Select Bid strategy type under the “Attributes” category.
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