About automated extensions

Automated extensions can give you more robust ads and more chances to win new customers. When an automated extension is predicted to improve your ad’s performance, Google Ads automatically creates and displays it below your ad. Most automated extensions are eligible to show with all ad types, however a few only show on desktop and laptop computers.

How they work

There's no cost when extensions show with your ads, but you're typically charged as usual for clicks on your ad, as well as for certain interactions that extensions provide.

Exception: There's no charge for clicks on seller rating extensions (but clicks on the ads themselves are charged as usual).

Extensions tend to boost ad performance, making your ads more likely to be clicked. Google Ads charges no more than 2 clicks (per impression) on each ad and its extensions. To opt out of automated extensions, go to Remove extensions.

Automated extensions are compatible with campaigns and ad groups that also use manual extensions. We recommend that you use all manual extensions that fit your business. Learn more about extensions

View automated extensions

You can access your automated extensions in the “Ads & extensions” section of Google Ads.

  1. In the page menu on the left, click Ads & extensions.
  2. Click Extensions in the subpage menu on the left.
  3. Select Automated extensions at the bottom of the page.

Types of automated extensions

Dynamic sitelink extensions

Dynamic sitelink extensions help get people to the right place on your website. For example, if you run a restaurant, your sitelinks might include links with the following display text: Hours, Menu, Delivery. Learn more about dynamic sitelink extensions

Note: For video ads, dynamic sitelink extensions only work in Video campaigns that use the “Sales”, “Leads”, or “Website traffic” goals.

Example

Walter's Bakery for Dogs
Ad www.example.com
Artisanal Biscuits and Cakes. Doesn't Your Dog Deserve It?
Specials · About Us · Biscuits · Healthy Diets

Dynamic structured snippet extensions

Structured snippets include additional descriptive text that helps people get a better sense of the range of products and services your business has to offer. Learn more about dynamic structured snippet extensions

Example

ACME Electronics - Full Service Tech Shop
Ad www.example.com
Shop ACME Electronics For Laptops, Smartphones, Video Games And More.
Services: Tech Support, E-Waste Recycling, Computer Repair, Coding Class...

Automated location extensions and affiliate location extensions

Location extensions can help people find your physical business locations by showing your ads with your address, directions to your location, or the distance to your business. Similarly, affiliate location extensions can help customers find retailers that sell your products (for example, if you're an electronics manufacturer who partners with retailers to sell TVs and other devices). People can click or tap these extensions to get further details about locations relevant to your business. Location extensions and affiliate extensions may also include a phone number or call button so that users can easily call your business locations or those of your retailers. Learn more about location extensions and affiliate location extensions.

Important: If you have not added locations to your account, Google Ads may automatically match your business to known locations (based on various account properties such as landing pages) and add the information to your account, to create these extensions. However, to ensure the highest level of accuracy, we recommend that you add location information manually.

Seller ratings extensions

Seller ratings show a combination of information and reviews next to your ads, letting people know which advertisers are highly rated for quality service. Learn more about seller ratings ads extensions

Example

Sarah's Designer Shoe Store
Ad www.example.com
 
4.0 ★★★★ rating for sarah-shoes.com
Free Shipping & Returns on Large Selection of Brand Name Shoes.

Dynamic callout extensions

Dynamic callouts help people decide whether to visit your site by showing relevant information about the products and services offered on your site. If an advertiser’s landing page mentions potentially useful information like “25 years of experience”, “Book online”, and “Certified technicians”, that information could automatically show with the ad text or video ad as dynamic callouts. Learn more about dynamic callouts

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