Filter your locations for extensions with location groups

When you’ve synced your Business Profile and Google Ads accounts, or have added Chain locations to your account, these addresses are eligible to show across your account. You can assign specific addresses at the account, campaign, or ad group levels. Use location groups to filter at the campaign or ad group levels, and use filters to filter at the account level.

The rest of this article walks you through an example of using location groups and filters for location extensions using Google My Business.

Example

Let's say you own 2 restaurants: Bob's Barbecue and Bob's Sushi. You'd like to run a campaign solely for your barbecue restaurant. To do this, you create a filter and include only the restaurant where the business name equals "Bob's Barbecue."

Before you begin

Make sure that your Google Ads account is linked to your Business Profile, and that your locations are syncing with Google Ads. Learn more about how to Use location extensions

Instructions

Add location groups, and edit at the campaign or ad group level

Before performing the steps below, follow the instructions on how to create location groups.

Filter your addresses from Business Profile

In the page menu on the left, click Ads & extensions, then click Extensions at the top of the page.
Click on the plus button and select Location extensions.
Select “Campaign” or “Ad group” depending on whether you want to filter addresses to a campaign or ad group. If you’re adding a location extension on the ad group level, choose your desired ad group as well.

Add a location group to Google Ads

Choose one of the following:
- All synced locations
- Location groups: In the menu, choose the checkbox right next to the location group you have created for “Bob’s Barbecue” restaurant.
- No locations
Click Save.

Edit location group at the ad group or campaign level

Sign in to your Google Ads account.
Click Ads & extensions, then click Extensions at the top of the page.
In the blue bar above the table, click Extension type and select Location extensions from the drop-down menu.
Each location extension you've filtered at the ad group or campaign level will be listed with your Business Profile. Find the one you want to edit and click the pencil icon when it appears beside it.
Make your changes and click Save.

Add filters and edit at the account level

Note: This option is only available for location extensions using Business Profile. It is unavailable for location extensions with curated locations.

In the page menu on the left, click Ads & extensions, then click Extensions at the top of the page.
Select your Business Profile you want to add filters to.
In the blue bar above the table, click Add to.
Select Account from the drop-down menu.
Hover over the account you want to make changes to and click the pencil icon when it appears.
Under the “Limit the locations that are synced with Google Ads” section:
- Fill in your business name. Filters will only work if you've entered information that exactly matches the word you've chosen. For example, if you enter a filter for the business name "Bob's," you won't filter out businesses with the name "Bob's Barbecue.”
- You can narrow down the locations further with specific labels. Labels must be added to locations in Google My Business before applying filters in Google Ads. Add label name and click + Or to expand your list of addresses.
Click Finish.