Data Discrepancies

Starting July 30, 2021, conversion actions that haven't recorded data in the past 13 months will be removed. Removed conversions will no longer appear in the conversions table by default, but will be archived and you can re-enable them anytime. Learn more about how to Remove inactive conversions.

Large data discrepancies can sometimes arise between Google Ads reporting, other platforms or your internal reporting. These discrepancies can be caused by a variety of factors.

The following is a list of possible factors:

Note: Google Ads only reports conversions if there are Google Ads interactions (for example, clicks) from the same Google Ads account. If you use a tool other than Google Ads, it may be reporting conversions from all Google Ads clicks across your accounts, or attributing those conversions to other platforms.

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