About Smart campaigns benefits and features

Welcome to Smart campaigns! By sharing your feedback with our team, you have an opportunity to shape the future of Google Ads.

Use Google’s advertising technology to improve your ads automatically based on your chosen goals. Smart campaigns help attract more customers to your website through Google Search, Google Maps, Gmail, YouTube, and partner websites. The supporting features help you clearly measure your Smart campaign’s performance and adjust your ads at any time. Learn more about setting up a Smart campaign


  • Create an online ad quickly and easily.
  • Pay only when people click your ad.
  • Reach customers on desktop computers and mobile devices (such as mobile phones and tablets).
  • Review the effectiveness of your ads in your dashboard.
  • Run your ads with minimal ongoing management.

Available features

Green checkmark, allowed These are some of the key features available in Smart campaigns.

Available feature What it does
"Campaigns" overview This is your account's home base where you'll find Google-generated performance insights.
Critical account alerts Provides important notifications about your campaign, billing issues, and more.
Reported calls Shows you the number of calls that you receive from your campaign, along with your clicks.
Map actions Helps you track the number of times people saw your ad and then clicked your business' pin on Google Maps or got directions to your business.
Track actions on your website with Google Analytics Measures how well your website meets your business expectations.
Ad scheduling Choose the days of the week and the times of the day to run your ad.
Temporarily pause campaign Schedule your campaign to automatically resume after a temporary pause period. This can be helpful for seasonal businesses.

Send us feedback

We want to know what's working for you in Google Ads and what could be improved. To share your thoughts, click the 3-dot icon in the upper right-hand side of your account, and then click Leave feedback.

Sign up for Smart campaigns

Was this helpful?
How can we improve it?

Need more help?

Sign in for additional support options to quickly solve your issue

Clear search
Close search
Google apps
Main menu
Search Help Center