Consumer decisions happen faster than ever these days, so it’s crucial to engage potential customers with targeted messages in the moments that matter most.
Follow this 3-point strategy to set up your Search campaigns for success:
Create at least one responsive search ad per ad group, and optimize performance by achieving “Good” or “Excellent” Ad Strength. With one responsive search ad in each ad group, customers can view the most relevant message to them. Google will automatically test different combinations, learn which combinations perform best, and show the ad that’s predicted to have the highest chance of getting you the clicks or conversions you want.
Get prominence by adding multiple asset types. By using as many ad assets, your ad has more visibility and your customers have more information about your business, products, or services, even before they click. Adding assets helps boost ad performance and quality.
Review how you’re doing and make improvements. Improve your quality, budget, or bids if you want to be more competitive in the ad auction and win more impressions.