About canceling client accounts

If you need to cancel any of your client accounts, you can do so right from the ""Sub-account settings"" page of your manager account. You can always cancel a client account by navigating to that account and following the usual steps for cancellation. But canceling from the "Sub-account settings" page of your manager account may be more efficient, especially if you need to cancel multiple accounts at once.

This article explains how canceling client accounts works, and shows you how to do so from your manager account.


To cancel a client account, you’ll need to meet the following requirements:

Viewing canceled accounts

After you cancel accounts, you can always have these canceled accounts show in the table of your “Management” page by clicking the "Account status" filter in the navigation panel, and checking the box next to Canceled. The canceled accounts will appear with a red x next to the account name to indicate their canceled status. 

You can navigate to a canceled account like any other active account, by clicking the name of the canceled account in the “Accounts” column. Keep in mind that individual users with access to the canceled account will also always be able to access their canceled accounts, as usual. In the account, an alert at the top will show that the account is canceled. 

Reactivating canceled accounts

As with individual Google Ads accounts, you, or users with access to the account, will be able to reactivate the canceled accounts at any time. However, you won’t be able to reactivate canceled accounts from the "Sub-account settings" page. 

To reactivate a canceled account, navigate to the canceled account. The alert at the top of canceled accounts will show a link you can click to reactivate the account. Alternatively, you can always reactivate by following the usual steps for reactivating individual accounts

Note: If your account is linked to a manager account, you’ll only be able to reactivate your account if the manager hasn’t reached the maximum account limit. If the manager has reached the maximum account limit, you’ll only be able to reactivate your account if the manager unlinks or cancels at least one of their current client accounts. 

How to cancel accounts from your "Sub-account settings" page

Keep in mind, you’ll need to have administrative access to your manager account in order to cancel accounts.

  1. Sign in to your Google Ads manager account.
  2. From the page menu on the left, click Accounts, then click Management along the top.
  3. Check the box next to the accounts you want to cancel.
  4. Click Edit and select Cancel from the drop-down.
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