App campaigns from A to Z

Drive app installs and actions using Google's machine learning engine

How it works

App campaigns streamline the process for you, making it easy to promote your apps across Google’s largest properties including Search, Google Play, YouTube, and the Google Display Network. Just add a few lines of text, a bid, some assets, and the rest is optimized to help your users find you.

Set up your campaign

Get started with these step-by-step guides:

App conversion tracking

Track installs and in-app actions:

Mobile app engagement

Guide campaign performance

Get training (Sign-in required)

News & blogs

Tips and guidelines

  • Find the right mobile app users: Google best practices - Best practices for setting up conversion tracking, setting up App campaigns based on your goals, uploading diverse assets, evaluating campaign performance, and making improvements to your campaigns.
  • Write successful text ads - Though App campaigns have a unique way of handling text to create your ads, the fundamentals still apply. This article shares best practices for writing successful text ads and common mistakes to avoid.
  • Apply exclusions to your content - Learn how to exclude specific sites or prevent certain types of content from hosting your ads.
  • Follow ad policies- Read up on app ad-specific policies to make sure your ads comply with Google advertising policies.


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