This guide shows you how to quickly find key features in Google Ads. Use the image as a map of your account to find such features as the campaigns page, billing, and shared library.
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 Navigation menu |
 Page menu |
 Subpage menu |
 Top bar |
 Table toolbar |
Basic Account Management
| Go to any page |  |
GO TO icon , then enter the page you want to go to. Or type G then T on your keyboard |
| Expand navigation menu |  |
Arrow icon |
| Campaigns | To view all your campaigns, click All campaigns , then Campaigns . To go to one campaign, select the campaign. |
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| Ads | Ads & extensions , Ads |
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| Keywords | Keywords |
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| Search terms | Keywords , then Search Terms |
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| Extensions | Ads & extensions , Extensions |
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| Audiences or remarketing | Audiences |
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| Conversions and Attribution | Tools icon , then Measurement section |
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| Google Analytics | Tools icon , then Measurement section |
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| Shared library | Tools icon |
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| Business data | Tools icon , then Setup section |
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| Tools | Tools icon |
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| Keyword Planner | Tools icon |
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| Change history | Change history |
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| Billing | Tools icon |
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| Help |  |
Help icon |
| Keyboard shortcuts | Press the ? key on your keyboard for a list of keyboard shortcuts. |
Reporting
| Dimensions |  |
Chart icon , then Pre-defined reports |
| Reports and Dashboards | |
Chart icon , then Reports or Dashboards |
| Expand table |  |
Expand table icon |
| Download |  |
Download icon |
| Filter |  |
Filter icon |
| Choose columns |  |
Column icon |
| Group rows by |  |
Segment and group icon |
| Segment rows by | |
Segment and group icon |
| Auction insights | Campaigns, Ad groups, or Keywords , then Auction insights |
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| Automatic placements | Placements , then Where ads showed |
Advanced Features
| Create an automated rule |  |
3-dot icon |
| Upload | |
3-dot icon |
| Bulk actions | Tools icon |
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| Bulk apply negative keyword lists to campaigns | Campaigns , select the desired campaigns, then Edit , then Edit targeting |
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| Bid adjustments | Audiences, Locations, Ad schedule, Devices, or Advanced bid adj. |
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| Bid-only audiences | Renamed to audience observations | |
| Target-and-bid audiences | Renamed to audience targeting | |
| Audience manager | Tools icon |
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| Audience insights and sources | Tools icon , then Audience Manager, then left menu |
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| Drafts & experiments | Drafts & experiments |
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| Ad variations | Drafts & experiments , then Ad variations |
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| Auto-tagging | All campaigns , then Settings and Account settings |
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Content exclusions (account-level) |
All campaigns , then Settings and Account settings |
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| URL options / tracking template (account-level) | All campaigns , then Settings and Account settings |
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| Import Analytics goals | Tools icon , then Conversions, then Import |
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| Conversion web pages | Tools icon , then Conversions, click on any existing conversion, then Web Pages |
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| Campaign groups |  |
Navigation panel |