This guide shows you how to quickly find key features in Google Ads. Use the image as a map of your account to find such features as the campaigns page, billing, and shared library.
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Basic Account Management
Go to any page | GO TO icon |
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Expand navigation menu | Arrow icon |
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Campaigns | To view all your campaigns, click All campaigns Campaigns |
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Ads | Ads & extensions Ads |
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Keywords | Keywords |
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Search terms | Keywords Search Terms |
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Extensions | Ads & extensions Extensions |
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Audiences or remarketing | Audiences |
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Conversions and Attribution | Tools icon Measurement section |
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Google Analytics | Tools icon Measurement section |
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Shared library | Tools icon |
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Business data | Tools icon Setup section |
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Tools | Tools icon |
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Keyword Planner | Tools icon |
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Change history | Change history |
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Billing | Tools icon |
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Help | Help icon |
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Keyboard shortcuts | Press the ? key on your keyboard for a list of keyboard shortcuts. |
Reporting
Dimensions | Chart icon Pre-defined reports |
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Reports and Dashboards | Chart icon Reports or Dashboards |
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Expand table | Expand table icon |
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Download | Download icon |
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Filter | Filter icon |
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Choose columns | Column icon |
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Group rows by | Segment and group icon |
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Segment rows by | Segment and group icon |
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Auction insights | Campaigns , Ad groups , or Keywords Auction insights |
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Automatic placements | Placements Where ads showed |
Advanced Features
Create an automated rule | 3-dot icon |
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Upload | 3-dot icon |
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Bulk actions | Tools icon |
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Bulk apply negative keyword lists to campaigns | Campaigns Edit Edit targeting |
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Bid adjustments | Audiences , Locations , Ad schedule , Devices , or Advanced bid adj. |
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Bid-only audiences | Renamed to audience observations | |
Target-and-bid audiences | Renamed to audience targeting | |
Audience manager | Tools icon |
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Audience insights and sources | Tools icon Audience Manager , then left menu |
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Drafts & experiments | Drafts & experiments |
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Ad variations | Drafts & experiments Ad variations |
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Auto-tagging | All campaigns Settings Account settings |
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Content exclusions (account-level) |
All campaigns Settings Account settings |
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URL options / tracking template (account-level) | All campaigns Settings Account settings |
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Import Analytics goals | Tools icon Conversions , then Import |
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Conversion web pages | Tools icon Conversions , click on any existing conversion, then Web Pages |
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Campaign groups | Navigation panel |