Text ads in Smart campaigns include:
- 3 headlines with 30 characters each
- 2 descriptions with 90 characters each
Here is an example of how a text ad might look:
Frequently asked questions
How do text ads work on mobile devices?
What are the character limits for text ad fields?
Why does my text ad sometimes look different when it shows up on Google?
To help your ad attract more customers and receive more clicks, the information you've provided about your business and your website’s content will be used to create and test alternate ads. In some cases, this information may be used to test different headlines, descriptions, or landing pages, add sitelinks, or replace your headlines with only your business name, phone number, or address.
Both the original ad and the new ads will be run to determine which are more effective. If some of the ads are consistently performing better, those ads will be run more often over time.
Will all the ad text in my text ad always show when my ad shows?
- If you have provided a business phone number, in some instances the “Call” button may take the place of some of your ad text.
- If your ad text frequently uses wider characters (like “m”) instead of narrower characters (like “i”), your headline text may be wider than the space available for it on some browser sizes. With most Latin languages, you can avoid this by limiting your combined headline character count to 33 characters total.
- While serving on the Google Display Network, “Headline 3” may not show in some ad formats.
- To attract customers and get more clicks, different versions of your ads are generated using your ad text. Assets can be shown in any order, so make sure that they make sense individually or in combination, and that they don't violate our policies or local law. Some shortening may also occur in some formats. If you have text that should appear in every ad (such as a legal disclaimer), then you must create a Search Campaign. Learn more about pinning headlines and descriptions to specific locations
How do I fix an error when creating or editing text ads?
- Use the correct character limit for each field.
- Check the proper use of punctuations and symbols.
- Make sure your ad text doesn't have incorrect grammar or spelling.
- Editorial (Advertising policies)