The Overview page provides a top-level view of your account and campaign performance. This view might inform changes you need to make in your account. You can now implement some of those changes directly from the Overview page itself. These actions include:
- Pause or unpause campaigns, ad groups and keywords
- Edit campaign budgets
- Edit keyword and ad group bids
- Edit ad copy
- Exclude irrelevant search terms by adding negative keywords right within the “searches” card
For example, let’s say you want to drive more traffic from searches on a particular keyword. You can click into that term, click “Edit Keyword” and edit the bid right from the Overview page.
Give it a try on your Overview page.