Parallel tracking to support Display and Video campaigns in March 2019

September 27, 2018

The holidays are just around the corner. So it’s more important than ever to ensure your customers have a delightful and fast experience when they visit your mobile site. Faster mobile sites mean better user experiences, leading to more conversions and less budget spent on bounced clicks for advertisers.

That’s why we launched parallel tracking (blog | help center) for mobile Search Network and Shopping campaigns earlier this year. Early data shows that advertisers who have adopted parallel tracking have seen page load time reduced by up to 5 seconds.1  

This is a reminder that parallel tracking will be required for all Search and Shopping advertisers starting October 30, 2018.

We will expand parallel tracking to mobile Display & Video campaigns in March 2019. This means that Display and Video advertisers do not need to make updates until after the holiday season.

If you are a Search or Shopping campaign advertiser, please continue to work with your click measurement providers to ensure that they are ready for the Oct 30 deadline. Doing so will ensure that there’s no disruption to your click measurement system.

To learn more about parallel tracking, click here.


1. Google Internal Data, September 2018 

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