Use placement exclusion lists across your accounts

To provide a comprehensive and consolidated view of your content targeting and make content targeting management and optimization simpler, you’ll see the following improvements in Google Ads:

All types of content targeting can now be found under “Content” in the side navigation:

  • "Topics", "Placements", "Display/Video keywords", and "Exclusions" for all types of content targeting are now categorized under the "Content" tab in the side navigation menu. For "Exclusions", click the drop-down arrow to the right of the term "Exclusions" to select exclusions for topics, placements or Display/Video keywords.

Soon, you’ll see further improvements:

  • "Topics", "Placements", "Display/Video keywords" will be consolidated into a single "Content" page and report. Exclusions will also be consolidated into a single report in the same page ("Content").
  • Your ads will target any of your selected content in your ad group. For example, if you targeted “bikes” as a topic and “cycling” as a Display/Video keyword, your ads will show on content that matches either.

Until your account is migrated, we recommend that you only use one content targeting method (topics, placements, OR Display/Video keywords) per ad group. Before the upcoming changes, combining methods can limit campaign performance.

You can use the Shared library in your manager account to create, edit, and remove placement lists that can be applied to your client accounts. Google Ads manager account (MCC) is a tool for handling multiple Google Ads accounts.

To add/remove a placement exclusion list to a set of accounts, you can use the Sub-account settings tab in your manager account.

Note: Each manager account can create up to 3 placement exclusion lists, with a maximum of 250,000 exclusions per list. MCC placement exclusions can only be added at an account level.

Instructions

Create a placement exclusion list

  1. Sign in to your manager account.
  2. Click the tools icon Google Ads | tools [Icon] in the upper right corner of your account.
  3. Under "Shared library", click Placement exclusion lists.
  4. Click the plus button .
  5. Type a name for your new list in the "List name" field.
  6. You can:
    • Manually enter placements to exclude.
    • Use a file to directly upload placements to the list.
  7. Click Save.

Remove a placement exclusion list

  1. Sign in to your manager account.
  2. Click the tools icon Google Ads | tools [Icon] in the upper right corner of your account.

  3. Under “Shared library”, click Placement exclusion lists.
  4. Remove a list by checking the box next to it, click Edit, then Remove.
    • Note: You cannot remove a list if it is still applied to one or more accounts.

Add a placement exclusion list to a set of accounts

  1. Sign in to your manager account.
  2. From the page menu on the left, click Settings, then click Sub-account settings at the top of the page.
  3. Select the accounts you want to add the placement exclusion list to.
    • Note: You cannot apply placement exclusion lists to sub-manager accounts.
  4. Click the Edit drop-down menu and select Add Placement exclusion lists.
  5. Select the placement exclusion lists you want to add to the accounts.
  6. Click Apply.
Note: Account level exclusion lists can't be added to specific campaigns.

Remove a placement exclusion list from a set of accounts

  1. Sign in to your manager account.
  2. From the page menu on the left, click Settings, then click Sub-account settings at the top of the page.
  3. Select the accounts you want to remove the placement exclusion list from.
  4. Click the Edit drop-down menu and select Remove Placement exclusion lists.
  5. Select the placement exclusion lists you want to remove from the accounts.
  6. Click Apply.

Keep in mind

Any changes you make to your list will be reflected in all the accounts that the placement exclusion list is added to.

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