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Your ad won't appear every time you search for it. Whether your ad appears depends on a number of factors, such as your budget and other advertisers' ads competing to appear for the same search phrases.
The best way to confirm that your ad is showing for customers (even if you can't see it every time) is to look at your ad statistics. If you find that your ad isn’t receiving any clicks or impressions, it could be due to any of the following reasons:
- Ad locations: Ads appear for customers located in the areas where you want to show your ads. If you're not in your selected location, you won't be able to find your ad by searching for it. Instead, you can use the Ad Preview and Diagnosis tool to do searches within the location that you’ve targeted and preview your ad. Learn more about where your ads can appear
- Ad is paused: Make sure your ad is active ("Eligible" or "Eligible (limited)" status) so it can run. Learn more about finding your ad status
- Too many searches: If you repeatedly search for your own business on Google but don't click your ad, after a while you may stop seeing the ad. That's because Google's system recognizes your computer and stops showing ads that it thinks you aren't interested in. The Ad Preview and Diagnosis tool can help you view your ads as they appear in Google search results.
- Billing: Click the tools and settings icon , select "Billing" and then click "Billing Summary" to check for billing errors that may have caused your ads to stop running. For example, your ad won’t run if you have a declined or expired credit card, or if you’ve used all of the funds from your last payment.
- Depleted or limited budget: With Google Ads, you set an average daily budget for your ad, which we multiply by the number of days in the month to come up with your maximum monthly budget. Your actual spend may vary each day, and there may be days where we’ll allocate less budget. If the budget for your ad has already been met for either the day or the entire month, your ad won't run.
- Ad was disapproved: Disapproved ads won’t run, so check your email for disapproval messages, which may have information about how to resolve issues with your ad. If you don’t see an email, check your spam folder. Learn how to fix a disapproved ad
- Ad is under review: Ads won’t run while under review. Learn more about the ad review process
- Bidding: Target impression share is a bidding strategy that automatically sets bids with the goal of showing your ad on the absolute top of the page, on the top of the page, or anywhere on the page of Google search results. Using target impression share bidding is an option, but if your goal is to get more clicks or conversions, we recommend using target cost-per-action (CPA) instead.