New recommendations added to optimization score

May 21, 2019

Your optimization score helps you prioritize recommended actions for your campaigns so you can achieve your business goals faster and free up more time in your day. Optimization score ranges from 0% - 100%, with 100% meaning your account can perform at its full potential. You can achieve an optimization score of 100% by applying or dismissing the recommendations in your account.


You can find your optimization score on the Recommendations page, shown here.

The Recommendations page highlights relevant features that can increase the overall performance of your campaigns. We’re adding new recommendations to optimization score to include:

  • Target ROAS and Target Impression Share Smart Bidding suggestions to help you reach your goals by bidding more efficiently.
  • Bid adjustment recommendations for Affinity audiences, demographics, and In-market audiences.
  • Seasonal budget recommendations that suggest raising budgets for upcoming traffic increases to avoid missing out on potential customers.

Companies are using recommendations to discover opportunities to maximize their account’s potential:

Rakuten, Japan’s largest e-commerce site, uses optimization score to improve day-to-day account management and prioritize opportunities with the biggest return. One recommendation prompted Rakuten to switch to a Smart Bidding strategy, which resulted in a 15% profit increase.

Marketing agency AnalyticaHouse has a goal of increasing revenue and reach for one of their clients - DeFacto, one of Turkey’s leading fashion and apparel brands. By implementing the Smart Bidding recommendation, they increased revenue by 141% and return on ad spend (ROAS) by 84%.

To see your optimization score, navigate to the Recommendations page in your Google Ads account. Use these best practices to maximize your success on Google Ads with optimization score.

Posted by Ryan Beauchamp, Product Manager, Google Ads

Was this helpful?
How can we improve it?

Need more help?

Sign in for additional support options to quickly solve your issue

Clear search
Close search
Google apps
Main menu
Search Help Center