About the User certifications table in Google Partners

Your Google Partners registered Ads manager account needs to have a minimum of 50% of your account strategists certified in Google Ads (capped at 100 users), with at least one certification in each product area with campaign spend (e.g., Search, Display, Video, Shopping, or Apps).

You can inform us of how many users in your company are account strategists by going to the Company details page from your Partners program tab and selecting from the drop-down menu. We define account strategists as being employees of your company who manage Google Ads campaigns on behalf of your clients.

The User list shows you each of the users in your company’s Google Partners registered Google Ads manager account or any account linked to your company’s manager account with admin and standard level access and the state of their certifications.

Access the User certifications table

  1. Sign in to your Google Ads account.
  2. In the left side navigation bar, click on Partners program tab.
  3. Click on the View Details link in the Badge status card to see the Badge status page.
  4. In the Badge status page, find the Requirements section and the Certifications row. Click on View users.

Learn more about how to make your certifications count toward the Certifications requirement.

How it works

The User list gives you some key information about a user and their certification status, including:


The user’s Google Ads manager account email address.

Linked in Skillshop?

The user will see a "Yes" beside their name in the User certifications table in the Linked in Skillshop column if they have connected to their Google Ads account in their Skillshop user profile. If this field shows Shared with 1 other user, this means 2 users are associated to the same Skillshop account.

Note that we don’t recommend sharing the same Skillshop account with multiple users. Certifications for users with shared accounts may not count toward the badge.

Certifications (Google Ads Search, Google Ads Display, Google Ads Video, Shopping ads, and Google Ads Apps)

The state of the user’s certification in each of the available product areas. If the user has passed the assessment, it will show an expiration date.

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