About the asset report for Discovery campaigns

The asset report lists each asset used in a Discovery campaign and allows you to compare performance across a variety of assets. Over time, you'll be able to make strategic decisions about your assets, such as which ones to rotate, remove, or improve. This will help you focus on creating assets that are more likely to deliver better performance. It also gives you an indication of when to create new assets that are likely to drive better performance based on similar assets.
Are you a digital agency looking for more creative inspiration? Visit Create with Google to learn more about how Discovery ads can help you drive engagement through rich, visual experiences on Google's feeds.

Before you begin

You’ll need to set up a Discovery campaign to see your asset report. Learn more about Discovery campaigns.

How it works

To see your asset report, follow these instructions:

  1. Sign in to your Google Ads account.
  2. Click Campaigns from the page menu on the left.
  3. Find and click on the relevant Discovery campaign.
  4. Click on Ads & extensions.
  5. Click on View asset details.
  6. This should bring you to the asset report for your Discovery ad.

What you’ll find in your asset report

Details about your Discovery ads

At the very top of the report you’ll find the status of each ad, its name, and time frame. If one or more of your assets violates or is limited by an Ads policy, you may also see information regarding that here.

Filters and views

If you have a long list of assets, you can filter by enabled state, asset type, and performance. You can also adjust your report view or download the report. 


In the assets column, you’ll see:

  • The content of each asset (such as text or image thumbnail)
  • If applicable, asset dimensions for images

Asset type

The asset type column defines how each asset is used. Here are the kinds of assets you might find:

  • Headline
  • Description
  • Image
  • Logo
  • Call to action
Note: Assets should be compared by asset type. For example, a “low” rating for an image is not the same as “low” for a headline.


The performance column ranks assets against other assets of the same type. It will show you which assets of the same type are:

  • Low, as in low performing against all other assets of the same type across properties
  • Good, as in performs well enough against all other assets of the same type
  • Best, as in one of the highest performers of all assets of the same type on one or more properties

Until enough data is available to assign a performance label, you'll see an asset carry a default “LEARNING” status.

If you find that your assets perform poorly, review our best practices checklist and creative asset guidelines to help you develop high quality assets more likely to deliver stronger results.

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