About the asset report for responsive search ads

The ad level asset report lists each asset used in your responsive search ads and allows you to compare assets within your responsive search ad. You’ll be able to see which assets to replace and which assets are most effective to enhance the performance of your ads.

Before you begin

You’ll need to create a responsive search ad to see your asset report. Learn more about responsive search ads

You can also view your asset reports at the campaign level and the combinations of assets that were created in the combinations report.

How it works

To see your ad level asset report for responsive search ads, follow these instructions:

  1. Sign in to your Google Ads account.
  2. Click Ads & assets from the page menu.
  3. Find and click on the relevant responsive search ad.
  4. Click View asset details at the bottom of the relevant responsive search ad.

This should bring you to the ad level asset report for your responsive search ad.

What you’ll find in your ad level asset report

Filters and views

If you have a long list of assets, you can filter by enabled state, asset type, and performance. You can also download the report.

Assets

In the “Assets” column, you’ll see the content of each asset.

Asset type

The “Asset type” column defines how each asset is used. Here are the kinds of assets you may find:

  • Headline
  • Description

Position pinning

The “Position pinning” column shows you where your headlines and descriptions appear when pinned to specific positions. Learn more about pin headlines and descriptions to specific positions

Impressions

The “Impressions” column displays how often your asset is shown. An impression is counted each time your asset is shown in an ad on a search result page or other sites on the Google Network. Learn more about impressions

Tip: Occasionally, an asset might not receive any impressions if other assets are predicted to perform better. If an asset receives zero impressions for several weeks , consider replacing the asset with a new one.

Performance

The “Performance” column helps you compare how your assets perform relative to other assets of the same type within your responsive search ad. This will allow you to prioritize optimizing your responsive search ads by adding or replacing assets based on their performance. Learn how to create effective search ads

Note: Responsive search ads usually need around 2000 impressions in the “Google Search: Top” segment over 30 days to display a rating in the Performance column. Learn how to use segments in your tables

Once you add an asset, a “Learning” rating will appear while the system reviews that asset’s performance relative to other assets in the responsive search ad. After your asset has enough traffic, it can receive a ”Low,” “Good,” or “Best” performance rating.

Note: Changing the date range does not affect the Performance column. The rating shown is always the current rating.

You should replace “Low” performing assets, keep “Good” performing assets, and use “Best” performing assets to help you improve your ads.

Tip: Add as many assets as you can instead of simply removing “Low” performing assets. The more assets you add to your responsive search ad, the more options there are for creating high performing ads.

You can view the ad-level asset report to understand the performance of your assets. You can edit your assets by selecting the edit icon next to the respective asset.

Note: Editing assets directly from the asset report is current available only for text assets.
Asset performance rating Description
Pending This asset doesn’t have any performance information yet. A performance rating for this asset will be shown once enough information has been collected.
Learning Information needed to rate this asset is still being collected. A performance rating for this asset will be shown once enough information has been collected.
Low This asset is one of your lowest performing assets of its type. Replacing this asset could improve your overall ad performance.
Good This asset is performing well relative to other assets of this type. Keep this asset and try adding more assets to improve the performance of your ad.
Best This asset is one of your best performing assets of its type. Adding more assets like this one could increase your chances for better ad performance.
“--” (Unrated) A dash (“--”) means that a performance rating is not available for this asset. This can happen if there are not enough assets of the same type to compare it against, the asset isn’t active or if the asset does not get enough traffic to determine its relative performance.

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