As you’re looking at your Google Ads account data, it’s important to consider how fresh your statistics are. Performance data isn’t available instantly; some metrics are only updated once a day; other metrics are updated every 4 hours. When gauging your account performance, it's helpful to know that some recent account data may not be showing up yet.
How it works
In most cases, your account statistics (such as clicks, conversions, and impressions) are going to get updated on the same schedule as the other campaign types in Google Ads.
However, some metrics and reports take longer to process or are only calculated once a day (rather than on a continuous basis) on Pacific Standard Time (PST), making the data for the current day available on the next day. For example, the data for Tuesday won’t be available until a specific time on Wednesday. Please take your time zone into account when looking at these metrics.
The chart below shows when some metrics and reports will be ready and up-to-date with Tuesday’s data in three sample time zones.
|Metric/Report||When your data for Tuesday will be ready if you’re in San Francisco (PST).||When your data for Tuesday will be ready if you’re in London (GMT).||When your data for Tuesday will be ready if you’re in Tokyo (JST).|
|Click share||9 a.m. Wed.||5 p.m. Wed.||2 a.m. Thu.|
|All impression share metrics, eligible impressions, and all price competitiveness metrics are updated every 4 hours, starting at 5 a.m. PST (for instance, price bucket and hotel price difference percentage)||5 a.m., 9 a.m., 1 p.m., 5 p.m., 9 p.m., 1 a.m., 5 a.m. Wed.||1 p.m., 5 p.m., 9 p.m., 1 a.m. Thu., 5 a.m. Thu., 9 a.m. Thu., 1 p.m. Thu.||9 p.m. Wed., 1 a.m. Thu., 5 a.m. Thu., 9 a.m. Thu., 1 p.m. Thu., 5 p.m. Thu., 9 p.m. Thu.|
Your metrics may occasionally be updated one or more days after a click occurs. This can happen for a number of reasons, including (but not limited to):
- When a conversion occurs days after the initial click
- When we detect invalid traffic that needs to be removed
If adjustments are made to any billable events (e.g., clicks) in a subsequent month, they will be listed as billing adjustments.
Conversions imported from Google Analytics
Goals and transactions imported from Google Analytics into Google Ads are typically reflected in your Google Ads conversion statistics within 12 hours when attributed using the “Last click” attribution model. For comparison, Google Ads conversion tracking data is typically reflected within 3 hours for conversions attributed using the “Last click” model, and within 15 hours when using other models.