Keyword Planner makes it easy for you to find keywords that are relevant to your product, service, website, or landing page. However, determining where those keyword ideas fit into your campaigns is a manual and time-consuming process. To make it easier for you to find keyword ideas that fit with your new and existing campaigns, you can now refine keywords in Keyword Planner.
By refining keywords, you can group together ideas based on the attributes of your product or service–like color, size, and more. For example, let’s say that you’re looking for keywords related to “dry skin.” In the past, you would’ve had to sort through thousands of keyword ideas. Now, you can filter attributes to include or remove keyword ideas related to dry skin, such as ‘face cream for dry skin’, ‘face lotion for dry skin’ and ‘best winter face cream’.
Learn more about Keyword Planner in the Google Ads Help Center.
Posted by Colin Jackson, Product Manager, Google Ads