TargetingKeywordsGet startedSetup & managementNegative keywordsBest practicesKeyword PlannerDisplay keywordsAudiencesGet startedAudience segment typesDemographicsUse the Audience builder to reach the right audience for each campaign and ad groupAudiences reportingLocationsTarget ads to geographic locationsAbout targeting geographic locationsAbout measuring geographic performanceExclude ads from geographic locationsAbout advanced location optionsRefine your location targetingView locations and distance reportsDevicesAbout device targetingSet up mobile device targetingCreate messaging that reflects your brand and the products and services you offerNetworksTargeting settings on the Display NetworkShow your display ad on YouTubeAbout showing Display Network ads in videosAd scheduleAbout ad schedulingCreate an ad scheduleSet up an ad schedule bid adjustmentSet automatic campaign start and end datesPlacements and topicsUse placements and topicsExclude placements and topics