Reach your audience
You can selectively show your ads to certain groups of people. You can reach people you think might be potential customers based on their interests, demographics, or whether they've visited your website in the past.
- Reach people who visited your site or app
- Reach people interested in what you offer
- Reach demographic groups
- Manage advanced audience settings
- Privacy and policies for audiences
- Reach people who gave you their contact information
- About Ads and Google Accounts managed with Family Link for children under 13 or the applicable age in their country
- About Accelerated Mobile Pages (AMP)
- How to use AMP with Google Ads
- Understanding PII in Google's contracts and policies
- About Mobile Device IDs for Remarketing
- About audience expansion
- Using audience expansion