At Google, we’re helping advertisers accelerate their business's recovery with training, tools and insights to help them adapt fast (blog, blog). As a part of this effort, Local Services Ads is helping local services providers efficiently connect with relevant consumers in need of their services.
To offer consumers the broadest, most diverse range of options and the best overall experience, we started the Local Services Ads Partner Program, which empowers services marketplaces to scalably generate leads for their professionals using Local Services Ads.
What does the Local Services Ads Partners Program do?
As consumers search now more than ever for the local services they need, partnering with the broader marketplace ecosystem allows Google to bring relevant providers onboard even faster to fulfill the needs of potential clients, while enabling our marketplace partners to generate and sell more consumer leads at scale. Marketplaces accomplish this by creating, managing, and augmenting their clients' Local Service Ads on Google.
Participating eligible partners can:
- Help their clients'/providers' LSA listings shine by augmenting these listing with their fully-attributed, original content (for example, reviews)
- Deliver their clients/providers more consumer leads
- Generate a new pay-per-lead revenue streams for their business
What a Local Services Ads Partners Program ad looks like
Providers advertising with the Local Services Ads Partners Program have the “from (partner name)” label and the partner’s logo on their profile page.