Supported languages and currencies

When you submit your product data to Google Merchant Center, you'll need to use a currency that's supported for your country of sale. You’ll also want to consider which language you’re using for your feed. You may upload and show your products in any supported language and show products in any country in which Shopping ads and listings are available.

You can target a specific language group within a country, even if that language isn’t one of the country’s major languages. Keep in mind, though, that not all languages will result in high traffic for all countries.

This article explains the language and currency requirements that your product data and landing pages will need to meet for both your home country and internationally in order for you to display products in Shopping ads and free listings.

Show products in your home country

If you show products in your home country, you need to comply with the requirements for that country. You can use the table below to see which currencies are available per country. You may upload a feed in any supported language.

Show products across borders

If you show products in a country different than your home country, there are three possible scenarios for language and currency.

Country of sale currency, local language

To help provide a seamless international shopping experience, consider fully localizing language, price, tax, and currency.

  • Translate landing pages and checkout flow into one or more local languages of your country of sale.
  • Upload translated product data as a new feed in a local language and with prices in the currency of the country of sale. Pay attention to the requirements for product prices and taxes in different countries.
  • Submit shipping information for the country of sale in the same currency you use for your product prices.
  • Show all cost information in the country of sale currency on your landing pages and website.
  • Set up a Shopping campaign for the country of sale.

Your ads and free listings will show in:

  • The language of your country of sale
  • The currency of your country of sale

Country of sale currency, supported language

While most users speak the primary languages of a country, many users speak multiple languages or prefer different languages. In all countries in which Shopping ads and listings are available, you can submit products and run campaigns in any language that’s supported in Merchant Center, provided you set up tax and shipping and set up a Shopping campaign for the country of sale.

  • Of the countries in which Shopping ads and listings are available, decide which would be good candidates for the languages your product data and website already support.
  • If you already have a feed in the supported language, add the desired country using the “Add multiple counties” selector, otherwise upload your product data as a new feed in a supported language with prices in the currency.
  • Submit shipping information for the country of sale in the same currency you use for your product prices.
  • Show all cost information in the country of sale currency on your landing pages and website.
  • For Google Ads, set up a Shopping campaign for the country of sale.

Your products will show in:

  • A language of your choice
  • The currency of your country of sale

Google will target people who use your chosen language. However, many users speak more than one language. To help target multilingual users, you may submit products and run campaigns in multiple languages.

Currency not native to the country of sale, local or supported language

If you don’t want to convert your prices into the local currency for a country, you can use the currency conversion feature.

  • Upload your product data as a new feed in a supported language with prices in your preferred currency. Follow the price and tax requirements for the country to which your chosen currency is native to.
  • Submit shipping information for the country of sale in the same currency you use for your product prices.
  • Show the product price on your landing page and checkout pages in the currency you submitted in the product data.
  • Set up a Shopping campaign for the country of sale.

Your products will show in:

  • A language of your choice
  • Both a currency of your choice and the currency of your country of sale (automatically converted by Google).

Google will target people who use your chosen language. However, many users speak more than one language. To help target multilingual users, in select countries, you may submit products and run campaigns in multiple languages.

Supported languages and countries

You may upload a feed in any language that is supported for Shopping ads and listings, and use that feed to show products to any country in which Shopping ads and listings are available. Keep in mind that you may want to target specific language groups within a certain country. For example, if you have a French feed and learn there are many French speakers in another country that you already target, you might also add that country as a country of sale for your French feed. Not all languages will result in high traffic for all countries.

Also keep in mind that your product landing pages must be in the same language as your product data. For example, if you list your product data in French, you must link to landing pages in French.

Shopping ads and listings are supported in the following languages and countries:

Languages: Arabic, Brazilian Portuguese, Chinese*, Czech, Danish, Dutch, English, Finnish, French, German, Hebrew, Hungarian, Indonesian, Italian, Japanese, Korean, Modern Greek, Norwegian, Polish, Portuguese, Romanian, Russian, Slovak, Spanish, Swedish, Thai, Traditional Chinese, Turkish, Ukrainian, Vietnamese

*Google will deduce the script as Simplified or Traditional, which will impact traffic to your products.

Supported countries and currencies

Country of sale Supported currencies (other currencies may be supported using currency conversion)
Algeria** Algerian Dinar (DZD)
Angola** Angola Kwanza (AOA)

Argentina

Argentinian Peso (ARS)

Australia

Australian Dollar (AUD)

Austria

Euro (EUR)
Bahrain Bahraini Dinar (BHD)
Bangladesh** Bangladeshi Taka (BDT)
Belarus Belarusian Ruble (BYN)
Belgium Euro (EUR)

Brazil

Brazilian Real (BRL)
Cambodia** Cambodian Riel (KHR)
Cameroon** Central African CFA franc (XAF)
Canada Canadian Dollar (CAD)

Chile

Chilean Peso (CLP)

Colombia

Colombian Peso (COP)
Costa Rica** Costa Rican Colon (CRC)
Cote d'Ivoire** West African CFA franc (XOF)

Czechia

Czech Koruna (CZK)
Denmark Danish Krone (DKK)
Dominican Republic** Dominican Peso (DOP)
Ecuador US Dollar (USD)
Egypt Egyptian Pound (EGP)
El Salvador** US Dollar (USD)
Ethiopia** Ethiopian Birr (ETB)
Finland Euro (EUR)

France****

Euro (EUR)
Georgia Georgian Lari (GEL)

Germany

Euro (EUR)
Ghana** Ghanaian Cedi (GHS)
Greece Euro (EUR)
Guatemala** Guatemalan Quetzal (GTQ)
Hong Kong Hong Kong Dollar (HKD)
Hungary Hungarian Forint (HUF)

India

Indian Rupee (INR)
Indonesia Indonesian Rupiah (IDR)

Ireland

Euro (EUR)
Israel Israeli New Shekel (ILS)

Italy

Euro (EUR)

Japan

Japanese Yen (JPY)
Jordan Jordanian Dinar (JOD)
Kazakhstan Kazakhstani Tenge (KZT)
Kenya** Kenyan Shilling (KES)
Kuwait Kuwaiti Dinar (KWD)
Lebanon Lebanese Pound (LBP)
Madagascar** Madagascar Ariary (MGA)

Malaysia

Malaysia Ringgit (MYR)
Mauritius** Mauritian Rupee (MUR)
Mexico

Mexican Peso (MXN)

Morocco** Moroccan Dirham (MAD)
Mozambique** Mozambican Metical (MZN)
Myanmar (Burma)** Burmese Kyat (MMK)
Nepal** Nepalese Rupee (NPR)

Netherlands

Euro (EUR)

New Zealand

New Zealand Dollar (NZD)
Nicaragua** Nicaraguan Cordoba (NIO)
Nigeria** Nigerian Naira (NGN)

Norway

Norwegian Krone (NOK)
Oman Omani Rial (OMR)
Pakistan** Pakistani Rupee (PKR)
Panama** Panamanian Balboa (PAB)
Paraguay Paraguay Guarani (PYG)
Peru Peruvian Sol (PEN)
Philippines Philippine Peso (PHP)

Poland

Poland Złoty (PLN)

Portugal

Euro (EUR)
Puerto Rico** US Dollar (USD)
Romania Romanian Leu (RON)

Russia

Russian Ruble (RUB)
Saudi Arabia** Saudi Riyal (SAR)
Senegal** West African CFA franc (XOF)

Singapore

Singapore Dollar (SGD)
Slovakia Euro (EUR)

South Africa

South African Rand (ZAR)
South Korea*** South Korean Won (KRW)

Spain

Euro (EUR)
Sri Lanka** Sri Lankan Rupee (LKR)
Sweden Swedish Krona (SEK)
Switzerland Swiss Franc (CHF)
Taiwan New Taiwan Dollar (TWD)
Tanzania** Tanzanian Shilling (TZS)
Thailand**

Thai Baht (THB)

Tunisia** Tunisian Dinar (TND)
Turkey Turkish Lira (TRY)
Uganda** Ugandan Shilling (UGX)
Ukraine** Ukrainian Hryvnia (UAH)
United Arab Emirates United Arab Emirates Dirham (AED)

United Kingdom

British Pound (GBP)

United States

US Dollar (USD)
Uruguay Uruguayan Peso (UYU)
Uzbekistan Uzbekistani Som (UZS)
Venezuela** Venezuelan Bolivar (VEF)
Vietnam** Vietnamese Dong (VND)
Zambia** Zambian Kwacha (ZMW)
Zimbabwe** US Dollar (USD)

**This is a beta country of sale. Learn more about beta countries of sale

***If you want to advertise to people in this location, you must have a business registration number (BRN) applied to your account. Learn more about adding your business registration number

****Shopping for France is only available in the metropole and not in French overseas territories.

Was this helpful?
How can we improve it?

Need more help?

Sign in for additional support options to quickly solve your issue